Search results for "AI"
The other side of advertising: Why publishers need to think more about self-promotion
Publishers spend most of their time thinking about how to sell advertising, not buy it. However, they should reconsider the value of advertising as a promotional tactic. As their sales teams likely say time and again: It can be used to increase brand awareness, viewership, and even paying customers.
ABC News offers 3 tips to personalize push and maximize the magnetism of breaking news
Doug Vance, Vice President of Product Development at ABC News, discusses how the company has harnessed push notifications to help consumers personalize breaking news alerts. This is part of a wider strategy to put consumers in control of their news experience, on smartphones and on the web.
Trends at the NewFronts: brand safety, metrics, big media ‘coopetition’ with platforms
The NewFronts are far from new. And old-line publishers are making more noise this year. This week, the discussion between publishers and advertisers around online video had the usual buzzwords and focus on youth, mobile, and fun. However, challenges remain relating to brand safety, metrics, and building awareness of publishers’ digital video offerings.
How these 5 reading behaviors predict audience engagement
Digital media offers publishers new opportunities to better understand audience engagement. A new report, Identifying Modes of User Engagement with Online News and Their Relationship to Information Gain in Text, identifies key metrics that help publishers gauge how long a reader will stay with an article and to improve the recommendation process for new content.
3 questions to ask your data when evaluating a paywall
Lately, the digital publishing world seems enamored with direct reader revenue. But here’s a quick reminder about the difficulty of asking people to pay for something that used to be free. Setting up a successful program can include determining the threshold for a free article limit, deciding on a call-to-action, and identifying the right people at the right time.
How mojo thinking scored Trinity Mirror a top-shelf podcast
As podcast ideas go, it was a cracker. Make a six-part show about Black Mirror and release the entire series for fans to binge on as an accompaniment to the show’s fourth season on Netflix. That was the genesis of Black Mirror Cracked, the brainchild of Trinity Mirror’s editorial trainer Suchandrika Chakrabarti. She also championed the idea of “mojo” thinking, which leverages relatively inexpensive and accessible tools to create compelling content.
How ABC News uses push to deliver news that is personal and pervasive
Doug Vance Vice President, Product Development, ABC News offers a behind-the-scenes look at how the company is extending its push strategy to drive consumer connections and keep the conversation going inside the app and beyond the smartphone.
Publishers’ quick guide to serving up relevant—and engaging—content
Regardless of the ever-evolving relationship publishers have with Facebook and other social media platforms for sharing content with the world, one thing remains clear: You need to give readers the content they want, or they aren’t going to engage with what you’re offering. Here are three ways publishers can improve editorial strategy, increase consumer engagement, and build brand loyalty by customizing the content that readers see.
Net neutrality – every voice counts
In a matter of days, the 2015 Open Internet Order is set to be repealed by the FCC. This will give internet service providers (ISPs) the power to control how…
DCN’s must reads: week of April 19, 2018
Here are some of the best media stories our team has read so far this week: Nieman Lab | The New York Times has signed up a lot of subscribers. Here’s how…
News aggregators, Flipboard make a comeback as Facebook falters
Mark Zuckerberg may be all over the news lately, but thanks to Facebook’s algorithm change, there’s a chance you may not be seeing much about it on Facebook itself. So where are people going for news now? They seem to be turning (or returning) to news aggregation and curation apps, which have had their ups and downs over the years.
Meeting connected consumer digital expectations
Digital devices, especially mobile devices, give greater control to consumers whose expectations are high and constantly evolving, according to INMA’s new report “How the Connected Consumer Is Redefining News Media.”…