Search results for "AI"
Being big and behaving badly
On a recent panel, Makan Delrahim, a top antitrust official at the Department of Justice, said that “Being big is not a violation of antitrust policy. Being big and behaving badly is the problem.”
We’ve established without debate that Facebook, Apple, Amazon, and Google are big. So, how are they behaving?
How consent fragmentation could alienate users and undermine the GDPR
After a two-year grace period to allow time for preparation, GDPR finally goes into effect this week. For most enterprises, mapping and remediation of private data storage has been the focus. But now’s the time to turn our attention to sustainable operational compliance. Clearly, “consent” has become a very important corporate asset, and it needs to be managed as such.
Drive customer connection and retention with the 3Cs of empathy marketing
Fulfilling consumer demand for content that is relevant, valuable, and in no way intrusive is not a mere courtesy; it’s a business imperative. Mobile has created a strong sense of entitlement among consumers — particularly Millennials and younger generations, which are accustomed to instant gratification with a swipe or click. The outcome is an audience seeking genuine connections. That’s where empathy marketing comes in.
What Medium’s message should tell publishers about collaborating with tech partners
While I have been fascinated by the changes in both social media and journalism, I’ve also come to acknowledge developments in these sectors with buckets of skepticism. That doesn’t mean I don’t get played like a damn sucker every now and then. I do. Here’s some hard-learned lessons in choosing a tech partner.
Online pay-TV customers will more than double in a year
New research from Parks Associates shows that 6% of U.S. broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today.
DCN’s must reads: week of May 17, 2018
Here are some of the best media stories our team has read so far this week: Medium | Field guide to tag hunting: The hidden world of Internet data collection…
Are ad-free environments winning video?
It used to be a given that advertising was the major driving force in media business models—from TV ads to sponsored content online. More and more, consumers are paying for premium content without advertising. So, publishers need to carefully consider ways to offer consumers a user-friendly, ad-free environment. It’s also time for serious reckoning of what content will succeed with a subscription.
Older listeners are as likely to pay to avoid ads as they are to stop listening altogether
Consumers value access to ad-supported content when they feel that there’s a fair trade between the content and advertising. The study, “Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio,” examines the balance in this relationship. Specifically, the research analyzes the correlation between the number of advertising breaks, the number of ads, and content consumption.
4 things HBR has learned by experimenting with audience engagement
Defining audience engagement can feel daunting at times. In our work at Harvard Business Review, we’re looking at engagement – and experimenting to understand that engagement better – through several different lenses: What is most valuable to current subscribers or potential subscribers or social audiences? And what formats hold the most growth potential across social, text, audio, video, bots, and so on. Here are a few things we’ve learned from our recent projects and experiments.
Digital can change for the better, viewability is the proof
It’s hard to see change when you’re in the moment. Progress is something that’s best observed in hindsight. It’s easy to let the challenges of the day grab your focus. Going the next few feet often feels more important than miles you’ve already come. It wasn’t so long ago that even the most hard-nosed media buyers were resigned to the idea that 30% of their ads were destined to be below-the-fold, partially loaded and unviewable. Today those numbers have improved dramatically.
7 reasons you should pay attention to podcasting
Podcasting is benefiting from growing interest from advertisers and brands, technological advances that make it easier than ever to listen, and increased consumer awareness. These forces have coalesced to take podcasting to the next level. Here are seven reasons why you can’t afford to ignore the growth of podcasting.
Why being more transparent about data may make your ads more effective
As Microsoft founder Bill Gates said this week, “People don’t mind having a little bit of demographic information about themselves used to target ads. That’s value added to the user.” When data is clearly used to improve the relevance of the ads consumers see, it can improve their overall experience. Unfortunately, the amount of data collected and the myriad ways in which it is used aren’t clear to most consumers.