Search results for "AI"
Facebook vs. Snapchat for Third-Party Distribution: 5 Key Insights
On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry in the wake of Facebook’s sweeping changes to the content it highlights in News Feed. Here are five takeaways from the event that will help publishers build their audiences moving forward.
Bots don’t care about ad fraud, but they cause it
You run a reputable site. You don’t use bots to inflate your impression numbers. So, why are verification companies reporting that a percentage of your traffic is generated by bots, costing you money and hurting your reputation with advertisers in the process? The truth is that intentional ad fraud is only a portion of the problem. Most bots were created for a purpose unrelated to advertising. But they have huge unintended consequences for the industry.
Google to publishers on GDPR: “Take it or leave it”
Google recently announced how it’s ad-serving technologies will comply with the EU’s GDPR. In short, Google will control all the data on the publisher site (not just data related to serving an ad) and their publisher “partners” will take all the liability for getting consent from consumers. Oh, and by the way, Google won’t provide any specificity (as required by GDPR) about how they intend to use consumer data. Google can demand such lopsided terms because they dominate the ad-serving marketplace.
Local TV news looks to digital for innovation
A key strategy for local TV news is the digital-first approach. Many local stations are broadcasting their content, especially bigger projects, on digital platforms before on air. This type of strategy shifts focus to audiences and where they want to access their content.
Jason Kint: Here are 5 ways Facebook violates consumer expectations to maximize its profits
As the Facebook scandal continues to snowball, COO Sheryl Sandberg and CEO Mark Zuckerberg have finally admitted publicly they have a lot of work to do to restore trust in,…
The time is now: Make aggressive moves to win market share
It’s been a common theme of mine and this publication for months, but it bears repeating: The Facebook and Google duopoly have never been more vulnerable. So, the time is right for publishers to double down on proven tactics and test new ones in pursuit of gaining market share.
DCN’s must reads: week of April 5, 2018
Here are some of the best media stories our team has read so far this week: Variety | Facebook Under Fire: How Privacy Crisis Could Change Big Data Forever (13…
Before gloating over the latest Facebook scandal, publishers should get their data houses in order
Facebook has been under fire ever since the revelation that it allowed the political consulting firm Cambridge Analytica to harvest user data and use that information as fodder for the Trump campaign. While outrage against the social media giant is warranted, we also ought to be concerned about the entire digital advertising ecosystem, where everyone — including publishers — is on the hunt for data.
In good company: Advertising context matters
Marketers are concerned about brand safety and focused on investing their media dollars wisely to ensure that their ads are seen in a good environment. And rightly so. A new study from Australia’s Galaxy Research, The Company You Keep, provides insight into consumers views on trust in relation to the media and advertising they consume.
Advertiser concern about journalism’s fate should be due diligence, not philanthropy
What role do advertisers play in the state, or the plight, of contemporary journalism? What role should they play? While advertisers should care about the plight of for-profit journalism they should do so because it’s good business, not altruism.
This Chrome feature, up 21x, is emerging as the next major traffic source for publishers
If you use Chrome on your phone or tablet, you are probably familiar with the article suggestions that you see when you open your browser. However, as a publishing executive, you may not be thinking of these as a meaningful traffic source. Well, we have news for you.
For publishers scorned by platforms, the path forward lies in differentiation and big thinking
For years, publishers have raced to win over new online audiences, wherever those audiences might be — on Facebook, Google and myriad other platforms that readers use every day. The thought process behind this mad chase was simple: To stay relevant, publishers reckoned, they had to reach as wide of an audience as possible, across as many platforms as possible — surely profitability would follow. It’s time to think again.