Search results for "AI"
Solutions for Publishers Complying with GDPR
Only Digital Content Next Publisher members may attend On this webinar, we will hear from companies and organizations offering GDPR compliance solutions for publishers. We have confirmed the participation of…
GDPR Challenges for Publishers
Only Digital Content Next Publisher members may attend On this webinar, we will conduct a members-only discussion of 7 key questions/challenges facing publishers regarding compliance with the EU’s General Data…
GDPR: How premium publishers come out ahead
G-day is looming! On May 25, the EU’s General Data Protection Regulation (GDPR) will kick in and – despite the hype – many publishers aren’t ready for it. Over the course of Advertising Week Europe, held March 19-22 in London, several panels grappled with the issues surrounding GDPR. It became clear that, while marketers are focused on new ways to reach consumers, publishers are faced with the challenge of managing consumer consent. So, is the GDPR a headache or an opportunity?
DCN’s must reads: week of March 22, 2018
Here are some of the best media stories our team has read so far this week: The New York Times | How Trump Consultants Exploited the Facebook Data of Millions…
10 big trends impacting news and media
Consolidation across the media continues in 2018 as does business decentralization according to the Future Today Institute’s 11th Annual Tech Trends Report. This year, the Institute identified 225 trends and examined how these changes and new technologies might impact the marketplace in 2018 and 2019. Here are 10 trends that will affect the news and entertainment media.
We need design that is faster and design that is slower
During a recent conversation with David Sleight, Design Director at ProPublica, I found myself realizing and saying “we need design that is faster and design that is slower.” Our whole industry needs design that is faster for people who are trying to get things done, for they are our customers and should not be burdened by our institutional surrenders. We need design that is slower for people who are trying to comprehend, for they are our only chance of saving the world.
Why the IAB GDPR Transparency and Consent Framework is a non-starter for publishers
Right now, there is significant debate over how to best participate in the General Data Protection Regulation (GDPR) in the EU. Well, here’s something we’re sure about: The IAB GDPR Transparency and Consent Framework should be considered a non-starter by all publishers as it fails on several levels and would require significant changes to be effective.
Will the tracker always get through?
A big objection to tracking protection is the idea that the tracker will always get through. Some people suggest that as browsers give users more ability to control how their personal information gets leaked across sites, things won’t get better for users, because third-party tracking will just keep up. On this view, today’s easy-to-block third-party cookies will be replaced by techniques such as passive fingerprinting where it’s hard to tell if the browser is succeeding at protecting the user or not, and users will be stuck in the same place they are now, or worse.
DCN’s must reads: week of March 15, 2018
Here are some of the best media stories our team has read so far this week: The Drum | Bloomberg chief says pendulum of media dominance is swinging away from…
Understanding the science of fake news so we can fix the problem
Today fake news is a global concern so it is important to explore the mechanics of fake news – how it spreads, and why it is believable. New research, “The science of fake news,” from Professor Matthew Baum from the Harvard Kennedy School and Professor David Lazer from Northeastern University, offers insight into how the Internet spreads false content and how citizens process the news and information they consume.
How to maximize the value of your digital publishing properties
A veritable bonanza of market developments have conspired to cause the “‘pendulum’ of power in global media to swing away from Google and Facebook” and “signal that their domination of global media is not guaranteed.” Though by no means a fait accompli, the digital media landscape could very well be undergoing a significant change during this first half of 2018. And the net result could mean that the “duopoly” – Google and Facebook – could be vulnerable to eroding market share. Here’s a list of issues, and tips, to help publishers take advantage of the opportunity.
73% of site visitors get there via mobile. Here’s your guided tour through the mobile landscape.
There’s a good chance that you have a cell phone within arm’s reach right now, maybe in a pocket, next to you on your desk, or even in your hand as you read this. Even so, when you imagine a reader interacting with your site, do you tend to picture a person browsing on a laptop or do you see a commuter reading on her phone? With the mobile audience growing faster and bigger than ever before, it’s essential to understand the habits unique to those readers.