Search results for "AI"
DCN’s must reads: week of March 8, 2018
Here are some of the best media stories our team has read so far this week: BBC News | The Tortoise and the Share (47 min read) FiveThirtyEight | Why…
Numbers don’t lie. But Google continues to obfuscate
People ask me why I think the “duopoly” conversation resonated so profoundly when DCN began to use the term in 2015. I think it’s because publishers had long-sensed something was wrong with the widely proliferated and utterly misleading growth stats of digital advertising. They were ready for someone to call b.s. and start open conversations about it because many weren’t seeing the purported “growth.”
Navigating nine paths readers take before they subscribe
It’s essential for publishers to understand the different pathways to subscriptions to deliver value and engagement to consumers in the process. In new research, “Paths to Subscription: Why Recent Subscribers Chose to Pay for News,” the Media Insight Project—a collaboration of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research—surveyed more than 4,100 recent newspaper subscribers to understand their motives and mindsets at the time of the decision-making.
Do you need a head of apps?
Mobile journalism sounds like a great idea for cash-strapped media outlets. Get your journalists to use smartphones to shoot and edit video and photos, and save a bundle versus the cost of DSLRs and pro camcorders. It sounds simple enough. But newsrooms that are getting on the “mojo” bandwagon have learned the hard way that asking journalists to find and use tools to create mobile content on their own can be a quality control nightmare.
Cross device targeting: 3 ways publishers can benefit today
The growth in mobile content consumption has been a boon for media companies. That’s partly because users spend more time with their content – whether they’re watching video interviews during their commute, waiting in line at the grocery store, or even second-screening at home. And this should mean more ad revenue. However, the ongoing challenge has been identifying those users as they jump from device to device.
Facebook and Google are competing to drive more subscriptions. Imagine that.
Recent research from DCN shows that major tech platforms have brought very little in the way of revenues to publishers. Distributed content from Google and Facebook only amounts to five percent of publishers’ total average digital revenue. So how can the platforms turn that around and improve on those numbers? By using those channels to help drive subscriptions and conversions for paid products.
Strategies for building audience revenue
Publishers are rethinking their editorial practices and diversifying revenue streams to become less dependent on advertising or foundation funding. They (especially digitally native publishers) are implementing mixed revenue approaches, which include advertising, corporate underwriting, foundation funding, article syndication, events, affiliate programs, merchandise, and book sales revenue. The newly released report, Guide to Audience Revenue and Engagement from the Tow Center for Digital Journalism, provides insights on strategies for building audience revenue and engagement.
How to master app store optimization by thinking locally and globally
Think of it like products in a supermarket. Content companies with mobile apps are locked in a fight for two incredibly scarce resources: consumer attention and shelf space. Unfortunately, on the digital shelves of the app store, discovery is the bottleneck. Consumers can’t download apps they don’t know exist in the first place. To rise above the noise, and drive app installs in the process, app owners compete for a top-notch spot in search results. Smart companies are winning the battle with app store optimization.
Answering publisher questions in the wake of the Facebook algorithm changes
Facebook’s recent newsfeed algorithm changes have left publishers with a lot of questions. Many who relied heavily on Facebook and other third-party distribution sites find themselves needing to look elsewhere. Now these publishers are focusing on building stronger on-site communities and finding other distribution platforms that are more publisher friendly. They’re wondering about Facebook’s decision, how they will be affected, and what they should do next.
DCN Legal and Legislative Day 2018
AVAILABLE SOON – If you are a DCN publisher member, please be sure to log in or register to access a PDF of the presentation. Approved presentations appear below the…
The end of attention means the start of something better
The digital media business is finally making the shift from attention to user engagement. We see users as individuals rather than sets of eyeballs and focus on winning hearts and minds. This is a huge, ultimately positive change that will produce a much healthier media ecosystem. But it’s not going to be easy. It requires new technology, new marketing and product skills, and most importantly a change in mindset from content-first to customer-first.
