Search results for "AI"
DCN’s must reads: week of July 26, 2018
Here are some of the best media stories our team has read so far this week: The Verge | Sen. Ron Wyden On Breaking Up Facebook, Net Neutrality, And The…
Three inventory quality trends to watch in digital advertising
Buyers have shifted their emphasis to quality and are focused on working with other quality-centric businesses across the industry. Here are three major inventory-quality trends in digital advertising today.
Double, triple, quadruple your high performing audiences with lookalike modeling
We all know that it’s not easy to target new audiences, especially when they are beyond who you normally engage with. Here’s how lookalike modeling can help you find, and target, your most desirable audience.
DCN’s must reads: week of July 19, 2018
Here are some of the best media stories our team has read so far this week: The New York Times | E.U. Fines Google $5.1 Billion in Android Antitrust Case (5…
Will IGTV deliver for publishers?
With a new platform comes the recurring decision for skeptical publishers: How much should they care? And in the case of a new platform from Facebook, there’s every reason to be wary. Still, publishers need to take a hard look at the new Instagram TV (IGTV) because its large and desirable audience can’t be ignored.
Consumers want control to improve the relevance of online advertising
Consumers who use ad blocking software are also more likely to say advertising is important to their purchasing behavior. Surprised? You might also be surprised to hear that, overall, consumers believe digital advertising is improving. Unfortunately, research also shows that there’s still a long way to go.
6 Business questions to consider before investing in programmatic advertising
With GDPR now in effect, I’ve been hearing a lot of predictions about the impending demise of programmatic advertising. What’s ironic is that greater transparency and protection of consumer privacy rights are very positive steps forward for the industry. So, for publishers who’ve never invested in programmatic, now is actually a great time to do so.
How publishers can (and should) harness the power of membership
There is a glut of content available, much of it available for free. This means that many readers are less willing to pay for much of the professionally-created content of traditional media companies. Meanwhile, advertisers have more places to advertise and are less willing to invest in cost-per-click ad models and consumers are increasingly able to hide or ignore the ads. What’s a publisher to do? The answer could be rethinking your offering beyond the current product, with a membership mindset.
Programmatic is not just for media buyers. What the rest of us need to know
Media planners and buyers are riding the programmatic wave. But other participants in the advertising ecosystem — designers, copywriters, developers, and publishers — are wading into programmatic territory now as well. Here’s what they need to know about programmatic.
Trusted environments positively influence ads
Marketers who use reach and viewability as their key criteria need to factor trust into their media planning equation. But the fact is that not all content is equally trustworthy. The new edition of Adtrust’s research, The Company You Keep, offers the latest findings about consumers’ trust in media and the impact of context on trust in advertising.
Thinking differently about outstream video ads
Marketers enjoy video because it creates a deeper connection with the audience and publishers are willing to push the boundaries of an acceptable video experience in the name of improved ad rates. Unfortunately, consumers dislike many of the tactics used in video advertising. So, it’s time for a rethink. Here are three things publishers can do to take advantage of improved connection and revenue opportunities while creating a healthy and friendly user experience.
Mobile traffic has caught up with desktop. Are you prepared?
It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when mobile traffic (direct and referred) caught up with desktop. But while we waited, the mobile ecosystem and what we thought we knew about mobile has evolved. Is your media company prepared? Here are five trends to watch as media flips to mobile-first.