Search results for "AI"
DCN’s must reads: week of June 28, 2018
Here are some of the best media stories our team has read so far this week: The Washington Post | California is on the verge of passing a sweeping new online…
From search to smart speakers: Why voice is too big for media companies to ignore
Voice technologies are hot right now. Consumers are increasingly using voice-driven services on smartphones and smart speakers, which is changing the way content is sought out and consumed. This escalating trend has clear implications for marketers, content creators, and consumers. Here’s how this market is evolving and what it means for media companies.
How UPDAY’s unique blend of human and algorithmic intelligence delivers value to consumers, and the bottom line
Mobile analyst and content marketing strategist Peggy Anne Salz catches up with UPDAY CEO Peter Würtenberger to discuss the company’s approach to news curation and aggregation. Learn how the mobile news app owned by Axel Springer pairs machine learning with human judgment to deliver personalized news and how they’re monetizing it.
Diversity is critical to American media. Learn how Maynard Institute and some powerful partners are working on it.
While America and its citizens are more diverse than ever before, the newsrooms representing them are still overwhelmingly white. In today’s political climate, the need to amplify a wide range of perspectives is of critical importance. We at the Maynard Institute for Journalism Education, along with Google News Lab, the News Integrity Initiative, and Craig Newmark Philanthropies, believe diversity in the newsroom is the future of digital media.
Consumers expect brands to pressure social media companies to clean up their act
Today’s consumers expect brands to navigate the social media landscape more responsibly. A new Edelman Trust Barometer study shows that consumers across nine countries expect brands and marketers to think…
Unified communications: bridging the gap between B2B and B2C content strategy
The digital democratization of access to content means that B2B and B2C publishers are no longer targeting different audiences at different times. The smartest strategy for both kinds of publishers is to reconcile the differences between the two and gain the benefits of learning from best practices of each.
How digital, streaming services are pushing linear TV to innovate
For traditional TV, scaling up against the tech behemoths like Google, Facebook, and Netflix is a tall order. However, linear TV companies can survive by accelerating innovation their own way. They must focus on targeted and addressable ads, emphasize brand safety, and become more like their streaming competition.
The shift towards context-based advertising
As we think about technology in the publishing industry, we should consider what kind of tech will move us towards monetization through context-based advertising. This approach protects data privacy and has the potential to allow publishers to gain an advantage over the platforms that are dominating the digital ad market.
6 key takeaways from the Reuters Institute Digital News Report 2018
This year’s Reuters Institute Digital News Report contains some signs of hope for the news industry. According to the report, “Change is in the air with many media companies shifting models towards higher quality content and more emphasis on reader payment.” However, as the report points out, these emerging trends are fragile, unevenly distributed, and are emerging in the wake of many years of digital disruption, which has undermined both consumer and publisher confidence.
DCN’s must reads: week of June 14, 2018
Here are some of the best media stories our team has read so far this week: CNN | After meeting with North Korean dictator, Trump calls press America’s ‘biggest enemy’…
Once bitten: Comparing Apple and Facebook’s privacy policies
These days, it’s hard to trust any tech company with your personal data. Between hacking, leaks, misuse, and unfettered tracking, you can’t blame consumers for being more than a little wary. Sure, companies use our information for lots of reasons. However, when you compare two tech giants – Facebook and Apple – there are distinct differences in their approaches to collecting and using personal information. And the distinction says a lot about building a business model based on devouring data.
Marketing to the cross-platform consumer: The art of sequential messaging
In today’s fast-paced world, it takes consumers mere seconds to form an opinion of a brand or product. At the same time, most consumers own multiple devices, and they move from one to the other seamlessly. In terms of advertising, this means that it has become extremely challenging to attract — much less hold — consumers’ attention. One strategy holds great promise, however: sequential messaging.