Search results for "AI"
DCN’s must reads: week of August 9, 2018
Here are some of the best media stories our team has read so far this week: CNET | Apple, Facebook, YouTube, Spotify ban Infowars, touching off censorship debate (3 min…
With a little help – and a little weirdness – readers understand why it’s important to help local startup newsrooms pay the bills
When we launched Denverite’s membership program, just weeks before our Spirited Media colleagues at The Incline and Billy Penn launched theirs, we had some guesses about what might cause people to donate. But would it be enough to get people to help us pay the bills?
News publishers should tell more stories
The story format is a dominant force in social media because it facilitates user interaction, which drives engagement. New INMA research finds that news organizations should use the stories format as an way to connect with a younger, mobile-centric audience.
Creating content with intent
Before bringing your “A” game, you have to know your end game. While every company’s needs are different, the process for deploying this content strategy works no matter what your content goals are.
How the new Economist app helps its audience feel less guilty and read more
To realign with readers who need to digest a lot of information while on the go, The Economist released a new app designed to demonstrate a value proposition and that helps it retain, rather than overwhelm, app subscribers.
DCN’s must reads: week of August 2, 2018
Here are some of the best media stories our team has read so far this week: The Guardian | A withering verdict: MPs report on Zuckerberg, Russia and Cambridge Analytica…
Snap rises as Facebook falls
For so long, Facebook has been the classroom bully in social media. Snapchat took it on the chin when Facebook copied Snapchat’s Stories format on FB, Instagram and WhatsApp. But now, the little tyke is exacting revenge as Facebook deals with blow after blow in the public arena. Snap has been quietly rolling out new deals with publishers and making itself out to be a much friendlier space to do business.
Do more with less: 3 opportunities using more relevant data
Trying to improve business models, audiences, or content simply by adding more data doesn’t guarantee success. Now, more than ever, the answer is finding the most relevant data — and making sure we’re uncovering all the available opportunities the data we have can provide.
Here’s how to maximize the value of your PMP
While programmatic has opened the door to greater efficiency and a new stream of incremental revenue, it’s also created challenges for premium publishers who want to protect user experience and exercise some control over the type of creative that appears on their pages. Private marketplaces (PMPs) offer the efficiency of programmatic exchanges in a more controlled environment for premium advertisers.
Digital Content Next releases the DCN OTT Video Benchmark and Best Practices Report
PDFDownload pdfDigital Content Next (DCN) recently released findings from the NEW DCN OTT Video Benchmark and Best Practices Report. This media strategy research provides marketplace intelligence on over-the-top (OTT) video…
Facebook: Take out the trash
Clearly, the spread of fake news is not a simple problem to address, but we must. As the trade organization representing media brands that seek long-term consumer trust through the creation of high quality news, information, and entertainment, we take the problem very seriously.
Duopoly dystopia
Google and Facebook’s dominance of the digital advertising market is well documented. Pivotal Research’s Brian Wieser estimated at the end of 2017 that these two companies “accounted for 73% of…