Search results for "AI"
Navigating the new identity era: Why preparation is key
If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any…
Terminology matters: Tackling cultural nuance in the UK media
When we talk about minority groups should we use BIPOC, POC, something different or nothing at all? It’s a question posed in America many times since the death of George…
How video streaming services innovate and stay competitive
Streaming is popular but competition is fierce. It seems like every major network and media company has launched a streaming service. Last week, Netflix released its 4Q 2021 earnings. The company…
It is time for publishers to take back control
The adtech ecosystem hasn’t always been easy for publishers to navigate. Managing complexity around data privacy, dealing with opaque fees, and working around anti-competitive behavior has become standard operating procedure….
The consumer complications caused by streaming’s success
Remember cable television? How about consumers’ desperate plea for skinny bundles? Certainly, there is an entire generation (or two) that is entirely unfamiliar with historic issues around bloated offerings from…
Exploring the potential – and threat – of the media metaverse
The metaverse doesn’t exist. The term is a framework for discussions around Web 3, NFTs, decentralized virtual spaces, and the gaming landscape. Despite the fact that it does not yet exist, there has been a huge amount of money invested…
What 2021’s CPG ad trends tell us about the 2022 forecast
The last two years have been unpredictable for consumer packaged goods (CPG) brands. In 2020, Covid-19 and pandemic-induced shortages realigned consumer shopping behavior and caused marketers to pull or pause campaigns. These…
How to convince your unknown audience to let you get to know them
Online news organizations have had a rough go of swaying audience behavior. First you had to get them to click. Then you had to convince them to stay. Now you…
Prospering in the increasingly dangerous open programmatic market
It was a fourth quarter to remember…and a fourth quarter to forget. The main reason to remember is so other Q4s will look positively luminous in comparison. I’m not just talking…
Accelerate mobility: Robin Hood’s Stephanie Royal on how anti-racism fuels innovation
Illustration by Rebecca Ustrell From the narrative-changing storytelling initiative, “Driving Change From the Inside“, a look at the DE+I movement in organizations across the country. CHECK OUT THE FULL SERIES:…
How publishers can benefit from the rise of attention analytics
Americans spend nearly 8 hours a day on digital devices, according to a new report from eMarketer. Yes, that means time spent on devices now rivals how long people sleep….
Publishers focus on scalability and audience growth for 2022
Most digital news publishers registered growth in subscription and advertising revenues in 2021 as compared to the prior year. And, according to Reuters’ Journalism, media, and technology trends and predictions 2022,…