Search results for "AI"
Digital media behaviors between older and younger generations converge
Some differences between generations seem irrefutable while others seem little more than the function of age and maturity. Without doubt, we have observed the many impacts of digital transformation on…
Struggling to implement advertising automation? Here are three critical factors
Across the publishing, media and streaming industries, ad supported revenue models remain a central source of income, despite the growing popularity of subscription models. As we look to the future,…
4 Ways publishers can invest in accountability to build revenue in 2022
Spending on programmatic advertising is set to hit $133.04 billion in 2023, representing over 90% of display advertising, according to eMarketer. This rise in programmatic advertising presents publishers with a…
Magic wand meets crystal ball: My digital media predictions
It’s the start of a new year. So, two of the most popular questions I get are: “If publishers could wave their magic wand, what would they change about media?” …
DCN’s must reads: week of February 17, 2022
Here are some of the best media stories our team has read so far this week: Press Gazette | Why publishers are starting to ditch Google Accelerated Mobile Pages (10…
Yes, live shopping is a revenue play. But for media execs, there’s more
Video shopping is being hyped as the next big thing in video and shopping. But it is kind of hard to believe that livestream commerce, which has its roots in…
Segment your audiences to increase overall revenue
Reader revenue is among news executives top priorities. In fact, 79% of news executives who participated in The Journalism, Media, and Technology Trends and Predictions 2022 by the Reuters Institute…
How broadcasters can turn Advanced TV to their advantage
Changes to media consumption habits mean that audiences are consuming more than linear TV and subscription services. Today’s audiences are tuning in to a broad range of connected TV (CTV),…
The role of ad quality in the post-trust era
Publishers have long understood that user experience and monetization go hand in hand. So it only makes sense to examine the impact of ad quality on experience and, by extension,…
DCN’s must reads: week of February 10, 2022
Here are some of the best media stories our team has read so far this week: The Financial Times | US streaming giants feel squeeze of regulation in Europe (7…
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
Held virtually January 31-February 3, the 20th annual members-only DCN Next: Summit was a gathering of digital content companies from all over the world. CEO Jason Kint opened the event…
Getting consumers to trust quality information is critical
A trusted reputation is crucial for publishers. And, despite the clickbait appeal of fake news, most people value accuracy and truthful content. Research has confirmed time and again that people want to…