Search results for "AI"
Why privacy fuels possibilities for publishers
The time is ripe for publishers and advertisers to embrace privacy as an opportunity to fuel new possibilities. As consumers, we value our privacy and want to control what, where,…
Publishers question AMP’s value
Google’s Accelerated Mobile Pages (AMP) promised a faster and better user experience on mobile while helping publishers boost traffic and generate more revenue. Recently, however, a number of digital publishers have…
The real big 3 to watch in adtech: CTV, publishers, and identity
The digital advertising world is no stranger to innovation and agility. As we know, the ecosystem has evolved significantly over the past year, highlighting opportunities for the future as well…
Can newspapers ever be “essential” apps on smartphones?
TikTok, the insanely popular social video app, comes pre-installed on a number of Samsung smartphones. That’s hardly surprising. Samsung and TikTok have a longstanding relationship, with the app finding a…
DCN’s must reads: week of March 3, 2022
Here are some of the best media stories our team has read so far this week: Wired | Australia’s Standoff Against Google and Facebook Worked—Sort Of (10 min read) The…
Three key trends in digital media product development
Digital media companies face fierce competition for the eyes, ears, and wallets of customers. But those who succeed have the potential to win big. With the rise of new content…
Community is good for audiences—and great for publishers’ data strategies
You know this already, but it’s worth repeating: The third-party cookie is on its deathbed. Luckily for publishers, first-party data––data collected directly from users––is waiting in the wings. Far from…
How NYMag, NYT and Atlantic are leveling-up their game strategy
Last month’s Wordle acquisition by The New York Times hit headlines inside and outside the media world. It serves as a useful reminder of the value of simplicity in creating…
Does sponsored content influence broader news agendas?
Sponsored content plays a sizeable role in publishers’ revenue model. According to eMarketer, ad spend on sponsored content in 2021 neared $57 billion. Advertisers find the high production quality of today’s sponsored…
Publishers push past the cookie and take control of their data destiny
The start of 2021 seems like a lifetime ago by any measure. But if you work in the world of digital advertising, the landscape certainly looks very different today than…
The rise of NFTs comes with unanswered copyright questions
Non-fungible tokens (NFTs) have dominated the headlines of late. Whether Kanye West is dissing NFTs, or Jimmy Fallon is hyping them, hardly a day goes by without a big news…
DCN Tech & Product Innovation Day
A DCN members-only event designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will…