Search results for "AI"
DCN’s must reads: week of March 24, 2022
Here are some of the best media stories our team has read so far this week: The Atlantic | How Western News Is Getting Around Putin’s Digital Iron Curtain (7…
Publishers: Read the comments to find misinformation you need to debunk
Uncertainty has been prevalent over the past couple of years thanks largely to a deadly and contagious virus. That’s only been exacerbated by right-wing extremism triggering dangerous protests in two…
How contextual increases trust – and revenue
As the industry leans into context-based buying methods, it becomes even more clear why marketers are revolutionizing their advertising strategies with a focus on relevance. In fact, as the deprecation…
How publishers can combat active and passive subscriber churn
The subscription journey doesn’t end at conversion — it’s really just getting started. No matter how successful your subscription program is, you’ll always have customers on the edge of churning,…
Data and revenue diversification dominate publisher strategies
Publishers continue to remain highly focused on revenue diversification and the value of first party data according to new research from the Association of Online Publishers (AOP), a UK industry…
How a one dollar offer drives The Boston Globe’s subscription success story
It took The Boston Globe seven years to reach the first 100,000 subscribers. It only took a year to add the next 100,000. They’ve found that the key to accelerating…
DCN’s must reads: week of March 17, 2022
Here are some of the best media stories our team has read so far this week: The New York Times | First Amendment Scholars Want to See the Media Lose…
20th Summit Celebration Dinner
The DCN Next: Summit brings together executives from Digital Content Next’s member companies – and select invited guests – to learn from insight-packed speakers. No other media event offers this mix…
How publishers can differentiate their sponsored content initiatives
Sponsored content is making a comeback. In fact, according to a recent study conducted by the World Media Group, advertisers plan to increase or maintain their budgets in content-led advertising…
Streaming strategies are essential for publishers
Consumers increasingly cut the cable cord and spend more of their TV time on connected televisions (CTV) enjoying over-the-top (OTT) streaming content. eMarketer forecasts this year’s cord-cutting population will climb to 55.1…
What’s ahead for ecommerce? 3 trends for publishers to watch
If we’ve learned anything over the past few years, it’s that almost anything is possible. For better or worse, the future is highly unpredictable, which can make long-term planning difficult….
Social audio brings NPR new, engaged audiences—and much more
Social audio, which came to prominence with the now eerily-quiet Clubhouse, took off during the pandemic. A slew of competitors has emerged during the past 24 months. And just this week, Amazon joined the market with…