Search results for "AI"
For Axios, social audio builds journalists’ profiles and skillset
For the last two years, social audio platforms have provided space hang out and chat. Businesses, brands, and groups have found that social audio fills a gap they were missing…
Interactive offerings and rich archives put the plus in CNN streaming
CNN is not new to digital. Its first iOS offering dates back to 2014. Things have changed a lot since then, though. Today, the market is overflowing with more than…
Media companies build trust when they address audience concerns
No other business sector has more cultural relevance than media. Media shapes perception, but public perception deeply affects the media industry. Because of this, media companies need to identify the…
Supply-side influence: Make the most of a dynamic ad landscape
February 2022 saw The Trade Desk announce the launch of OpenPath: a new tool which connects advertisers directly to premium publishers. Hot on the heels of this announcement, both Pubmatic…
Mobile and video offer publishers a huge contextual advertising opportunity
To paraphrase L.L. Cool J, “Don’t call it a comeback. Contextual advertising has been here for years.” However, more recently behavioral targeting has been hogging the spotlight because it allowed…
DCN’s must reads: week of March 31, 2022
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Streaming Audio Climbs the Charts With Marketers, but Some…
Can CTV avoid the pitfalls that plague digital advertising?
Nobody doubts the power of television. It retains huge audiences, commands enormous ad spends, and influences discourse at all levels of society. Those strengths largely remain despite the ongoing issues…
How differentiation and education will shape the next phase of streaming
Video is exploding, and new services and platforms are popping up right and left. From broad TV platforms categories like SVOD. FAST, and vMVPD, the wide range of products and…
30 years of the website: 5 lessons for the next 30 years of content delivery
It’s been 30 years since Tim Berners-Lee launched the world’s first website. Throughout human history, new methods of communicating, recording, and sharing knowledge have spurred major technological revolutions. Just as the…
Publishers need user login to maximize the value of cross-device tracking
Most marketers today recognize the importance of understanding the subscriber journey and personalizing user experiences. But to fully understand a customer, digital publishers must look beyond the content a person…
How to build user and advertiser trust with Trust.txt
In the vast world of online media, it can be hard to tell what’s real and what’s not. Fake websites spread disinformation and some even profit off of the hard…
Apple and California are pushing advertising to adapt. That’s a good thing.
For far too long, many have falsely equated the value of digital advertising as the ability to track consumer behavior. This belief, and much of the marketing strategy it inspired,…