Search results for "AI"
Rethinking ad spend: The science supports premium digital video
Just a few weeks ago, Think Premium Digital in Australia launched part three of their research into the effectiveness and competitiveness of premium digital video. As the ex-CMO and ex-CEO…
Publishers try a fraction of the news for a fraction of the cost
As the subscriptions race has intensified, media companies are turning their attention to the substantial segments of their audience who aren’t willing — or financially able — to pay for…
DCN’s must reads: week of April 21, 2022
Here are some of the best media stories our team has read so far this week: The New York Times | And Now, a Word From Your Streaming Sponsor ……
DMPs and SSPs joining forces: a new trend in the privacy era
Digital advertising needs to be rebuilt and reinvigorated. Consumers want better privacy protection, engaging content, and an overall foundation built on trust and transparency to ensure loyalty. To achieve this,…
Understanding low-trust audiences and how to reach them
Mental shortcuts, snap judgments, gut feelings: everyone uses these to some degree while navigating an increasingly overwhelming news landscape. However, new research finds that these instant reactions are even more…
Why advertisers are embracing addressable TV
TV has long been a staple in the American household. Last year, it was estimated that there were 122 million TV households in the U.S. Despite all of the fragmentation in…
The battle for cross-platform measurement has created the perfect storm
Measuring viewing habits is nothing new in the media industry. However, the shift from traditional TV to streaming has sent the U.S. industry into a tail spin, with 86% of…
DCN’s must reads: week of April 14, 2022
Here are some of the best media stories our team has read so far this week: LinkedIn | Everything You Wanted in Digital Advertising (12 min read) MediaPost | Viva Video:…
Three strategies to help publishers maximize the ecommerce opportunity
As online shopping habits evolve, ecommerce is becoming an increasingly attractive revenue opportunity for publishers. We can’t predict what will happen as the pandemic wanes, but prominent studies suggest that…
Research highlights the need for diversity in media leadership
Diversity in news media matters because it offers a voice to underrepresented communities and helps provides education to break down the barriers of prejudice. When the news media provides structural…
Reaching a new value equilibrium between the buy-side and sell-side
Why does there exist such a chasm between the buy-side and sell-side of the digital media industry? Despite all the personal work interactions, conference events, career longevity and deep relationships,…
DCN’s must reads: week of April 7, 2022
Here are some of the best media stories our team has read so far this week: Digiday | In graphic detail: What trends we can see from publishers 2021 earnings…