Search results for "AI"
DCN’s must reads: week of May 5, 2022
Here are some of the best media stories our team has read so far this week: Wired | Hollywood’s Fight Against VPNs Turns Ugly (4 min read) Hollywood Reporter |…
Digital trust and safety: Do you have what it takes?
It’s not hard to see that digital advertising is undergoing another paradigm shift. Spurred by pandemic-fueled online use and continued cyber-driven attacks, consumers are becoming more aware of internet dangers….
The value of a shared experience: co-viewing and CTV
Tracking co-viewing is essential for publishers to monetize all viewers they reach across all platforms and apps. It provides details of how people watch television in the household. TVision’s new…
DCN’s must reads: week of April 28, 2022
Here are some of the best media stories our team has read so far this week: Vanity Fair | The Netflix Nightmare: What Happens When an Industry Becomes a Squid…
Doubling down on personalizing the reader experience
Bugs Bunny and Michael Jordan co-starred in Space Jam. Bill Cinton was re-elected to serve a second term as President of the United States. Tiger Woods became a professional golfer….
Legal and Legislative Monthly Virtual Meeting
The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content. Agenda We have two guest speakers who I…
Inside the BBC 50:50 project’s equity efforts–which go beyond gender
“I had seen diversity initiatives flounder because they were too complicated or too negative an experience for people to take on.” BBC News presenter and 50:50 The Equality Project founder…
YouTube’s success is a great sign for CTV
Lately, there has been much investor handwringing over CTV investments. With Netflix’s latest results, some worry that if Netflix’s growth has stalled, the prospects for everyone else may be diminished…
5 ways media companies can better reach — and engage with — Gen Z
True digital natives, Gen Z grew up with smartphones, social media, and video on demand. “Understanding Gen Z’s media experiences and entertainment preferences is a priority for publishers,” Michelle Manafy,…
Contextual may be a better alternative to behavioral advertising
Targeted contextual and behavioral advertising currently dominate much of the digital advertising marketplace. Behavioral advertising uses personal browser data collected by intermediaries to serve ads to users by assigning them…
Clearing up misconceptions to make way for addressability
The need to evolve in the digital advertising world isn’t anything new. But the end of cookies has driven much speculation and we’re here to debunk some of the uncertainty…
Audiences climb for OTT and mobile video viewing
March marked a new milestone for streaming, as audiences spent nearly 30% of their total TV time watching over-the-top video (OTT) content. The Gauge, the monthly total TV and streaming…