Search results for "AI"
Why premium video is media’s new monetization moonshot
In May 1961, President John F Kennedy declared that America would put a man on the Moon and return him safely to the Earth and his vision took the world…
DCN’s must reads: week of January 13, 2022
Here are some of the best media stories our team has read so far this week: Bloomberg | Podcasting Hasn’t Produced A New Hit in Years (9 min read) The…
Strategies to help newsrooms build trust with audiences
Trust is a crucial driver of consumer engagement, especially in news reporting. Ed Williams, the CEO, Edelman, UK, and Ireland, notes that trust closely correlates to our sense of happiness. “The…
Can automated advertising save America’s newspapers?
The steady decline of print and exponential growth of digital media has turned many industries on their heads. Few have been hit harder than traditional news media. The combined advertising…
Why prioritizing personalization can build trust between consumers and brands
The pandemic era has altered consumer behavior like never before. With lockdown restrictions mandating stay-at-home orders and closing physical stores, every company — big and small — had to rethink…
Reflecting America: Michael Smith on putting the public back into NPR
Illustration by Rebecca Ustrell From the narrative-changing storytelling initiative, “Driving Change From the Inside“, a look at the DE+I movement in organizations across the country. CHECK OUT THE FULL SERIES:…
Media tech execs reveal their 2022 playbook
As we head into 2022, we find ourselves living in that mixed blessing: interesting times. Like every industry, we’re rocking in the wake of pandemic-era changes. From staffing challenges and…
Avoiding platform-dependence pitfalls in content-powered ecommerce
The ecommerce boom was far and away the biggest trend to have come out of the pandemic – at least for digital media companies. Unsurprisingly, media organizations that had already…
DCN’s must reads: week of December 16, 2021
Here are some of the best media stories our team has read so far this week: CJR | “Everything clicks for a different reason”: Why journalism analytics are so hard…
Finding success in 2022’s competitive streaming market
The pandemic influenced business and consumer ecosystems worldwide. New behaviors include wide spread adoption of cashless transactions, contactless shopping, Zoom calls, and virtual conferences. Today’s world differs significantly from the…
Changing the conversation with brands about digital advertising
Digital publishers may want to move to a model that relies on subscription content and direct consumer revenue. However, advertising remains a critical piece of the media revenue equation because…
Give your media subscription funnel the gift of gift cards
During this season of giving, gift cards and gift subscriptions have made sharing what you love easy and rewarding for givers, receivers, and digital media companies alike. This is important…