Search results for "AI"
The value of a registered user: Strategies to move audiences from unknown to known
It’s a well-known fact: just 10% of online readers drive more than 74% of revenue[1]. So how do top publishers convert their audience into registered users – and incentivize them…
Why video might be the key to podcasting success
Video is the hottest thing in audio right now. Don’t worry, this is not another “pivot to video.” However, an interesting fact emerged as Reuters Institute was formulating the 2021…
Evaluating audience engagement post-pandemic
The Covid-19 pandemic drove a surge in digital media usage. However, as consumers slowly return to work and to everyday life outside the home, digital media consumption been impacted. New research from…
Evaluating your walled-garden strategy
Seems like everyone is a podcaster these days. There are millionaire teens on TikTok and it seems like every yoga instructor has a million subscribers on their YouTube channel. You…
Three trends that will transform media operations and advertising in 2022
Residual effects of the pandemic on consumers are driving many trends within the advertising and media operations industry. For companies with an advertising revenue stream, it is critical to evolve…
DCN’s must reads: week of December 2, 2021
Here are some of the best media stories our team has read so far this week: Axios | Media startups anxiously await BuzzFeed’s stock market debut (2 min read) Digiday…
Precious resources: Havas’ Juliana Akoumouh on the competition for diverse talent
Illustration by Rebecca Ustrell From the narrative-changing storytelling initiative, “Driving Change From the Inside“, a look at the DE+I movement in organizations across the country. Madison Avenue has long been…
Global Privacy Control (GPC) Implementation for Publishers
Hear from Robin Berjon, VP of Data Governance at The New York Times, and Aram Zucker-Sharff, Engineering Lead for Privacy and Security Compliance at The Washington Post. Both were involved…
How automation can help any publisher compete in digital advertising
This is the Catch-22 era for publishers. Magazines, newspapers and other media companies must evolve their businesses into the digital space to survive. But the digital world has already disrupted…
Track reader regularity rates to optimize subscription success
Reader-revenue strategies offer publishers a recurring revenue stream and positive audience relationships. A strong subscription business requires measuring and monitoring the core metrics of consumer engagement. More than likes and…
How pricing flexibility and personalized offers will win the subscription wars
The subscription economy is firing on all cylinders and across all verticals. However, an avalanche of subscription offers turns up the competition for audience attention. Content companies must find innovative…
How the Associated Press is charting its cookieless future
As one of the world’s oldest and most respected publishers, the Associated Press (AP) knows the importance of preparing for changing times. Amidst the deprecation of third-party cookies, publishers are…