Search results for "AI"
A healthy advertising ecosystem begins with contextual suitability
The media industry is undergoing a massive transformation due to rapid technological disruption, changes in global privacy regulations, as well as increased audience fragmentation. Compounding these factors is the cookie…
DCN’s must reads: week of June 23, 2022
Here are some of the best media stories our team has read so far this week: Variety | U.S. Subscription VOD Revenue Growth Slowing to 13% in 2022, Hitting $25…
One year later: Who won the pandemic newsletter boom
The newsletter gold rush is well under way. Media companies large and small are focused on their newsletter strategies. And the frontier towns of Substack, Revue and Ghost are packed…
How the right CMS can accelerate digital transformation for publishers
Digital news consumption is a daily habit for most consumers. But they have high expectations. Audiences want news to be timely and offer easily discoverable news content. An underperforming website…
Multichannel experience: the key to surviving the media attention recession
The pandemic saw a historically high surge in media consumption and media audience growth. However, data heading into 2022 painted a bleaker picture. After two years of easy wins in…
The critical role of data clean rooms in today’s digital ad ecosystem
The disappearance of third-party cookies and identifiers is reshaping digital advertising as we have come to know it. Add regulatory requirements related to personal data processing into the mix with…
How media brands are honoring Juneteenth this year
DCN is proud to support our members and the health of the digital media industry overall. Thus, we are pleased to share some of the incredible work our members and…
Digital News Report 2022: Four key implications for publishers
The annual Digital News Report from the Reuters Institute for the Study of Journalism is a must-read for anyone in the news, media and digital publishing industries. Clocking in at…
Publishers explore subscription models focused on inclusivity
Reader revenue models raise concerns about subscriptions serving only wealthy and highly educated audiences. According to a Reuters Institute’s survey, almost half of news leaders (47%) are concerned that subscription models…
Why publishers need to get taxonomies right to succeed
Taxonomies have long been a not-so-sexy – but totally important – part of our industry. They help bridge the buy and sell sides of digital advertising through a common standard….
What The Economist’s move into education can teach other publishers
Education may not be an obvious segue for a news publisher. But when you look more closely, it can actually be an incredibly powerful way to leverage the expertise of…
Publishers hold a strong hand for the future of advertising; now they must play it wisely
Concerns around consumers’ online privacy, particularly how businesses can collect, store, and utilize consumer data, have captured regulators’ attention. The resulting regulations are causing platform-level changes that will force the…