Search results for "AI"
How ad-supported options are shaping the future of video streaming
Everyone grumbles about ads. Yet when it comes to video streaming services, Americans across all age groups, races, and ethnicities prefer ad-sponsored content to paying more for ad-free options. Lower…
Why publishers should be advertising on audio to improve ROI
As consumer and audience behaviors continue to evolve in the wake of the pandemic, publishers must remain responsive to rapidly changing advertising trends. Omnichannel marketing has become essential for achieving adequate reach,…
DCN’s must reads: week of June 2, 2022
Here are some of the best media stories our team has read so far this week: Time | The Strange Coalition in Congress Poised to Score a Major Win Against…
Europe’s CTV audience is switched on for ads
Connected TV (CTV) audiences in Europe seem to have embraced streaming as their go-to destination for video entertainment, where they enjoy a wealth of content from a diverse set of…
Streaming is for everyone: three strategic considerations
2022 already has been a dramatic year for streaming. Even if you’re not trying to keep up with day-to-day industry developments, you’re probably aware that CNN+ launched and died, Netflix…
The FTC is about to enter a new era
Nominated by President Biden, and recently confirmed by the Senate, Alvaro Bedoya was sworn in as the 5th Commissioner of the Federal Trade Commission (FTC) this month. As a result,…
DCN’s must reads: week of May 26, 2022
Here are some of the best media stories our team has read so far this week: Wired | How GDPR Is Failing (15 min read) Medialyte | When you build…
How to increase revenue by cutting ties to indirect demand sources
I promise this isn’t another article about the end of cookies. Instead, I want to discuss how publishers can maximize the opportunity to increase revenue as this industry shifts in…
Publisher demographics are more effective than data-brokered targeting
Many marketers believe that personalized advertising in digital media is very effective at offering efficiencies and generating clicks and conversions. While advertisers generally agree that targeting is a useful tool,…
Winners from the CTV boom to be decided by early measurement adoption
All forms of digital video advertising are growing rapidly. According to the IAB, the digital video channel has grown over 50% since last year. This is largely being driven by…