Search results for "AI"
Third-party CTV data isn’t just for advertisers
Connected TV (CTV) is rapidly gaining traction. The digital industry has seen this coming for a while; in fact, after years of growing adoption, CTV has accelerated into the forefront…
Advertisers should be watching CTV
As consumers find their way to connected TV (CTV) content, so do marketers. CTV and streaming products help media companies extend their content reach and tap into a strong-growing demand…
The next-generation news consumer is older than you think and wants more video.
Publishers should target the medium, not the platform to capture the next generation of news consumers. The 2022 Digital News Report from the Reuters Institute and the University of Oxford…
Five ways to make your CDN work harder
Most digital publishers use a Content Delivery Network (CDN) as part of a delivery strategy, and for good reason. Traditional benefits range from faster and secure delivery to tight integration…
The January 6 hearings highlight a significant growth opportunity for streamers
The January 6 hearings demonstrate a significant opportunity for streaming services – SVOD, AVOD, FAST – to provide public service and to engage new and existing audiences. Most people can’t…
5 considerations for publishers working on identity resolution
Publishers stand to lose up to $10 billion due to the deprecation of third-party cookies and mobile advertiser IDs (MAIDs), according to McKinsey. Earlier projections by Google indicated that publishers…
Explore newsroom innovation with USA Today and Axios
DCN’s editorial director Michelle Manafy interviews Nicole Carroll, the Editor-in-chief of USA Today and Aja Whitaker-Moore the Executive Editor of Axios on Newsroom innovation: What’s the future of storytelling at…
Audience trust drives Wirecutter’s affiliate strategy
Affiliate marketing is a dynamic endeavor, with myriad factors driving strategic decisions on how to sustain a healthy revenue stream while maintaining consumer trust. In this Q & A, Leilani…
DCN’s must reads: week of June 30, 2022
Here are some of the best media stories our team has read so far this week: CNBC | Can media companies weather a recession? Executives say they’re in stronger shape…
Digital outlaws: How Facebook extorted Australia
As the world learns from Australia’s news media bargaining code that has reportedly driven $200 million of funding to news organizations, a whistleblower revealed the tactics to try to stop…
Key trends shaping the booming streaming market
Earlier this year, Tubi forecasted that free streaming audiences would grow more than paid streaming by mid-2022. Fast-forward to comScore’s new State of Streaming 2022 Report, which backs up this prediction….
What’s next for publishers in identity and addressability?
The state of identity in ad tech is overwhelming. The number of proposed solutions for the end of the third-party cookie seems to be endless, with new ID providers, clean…