Search results for "AI"
Research explores the best way to balance big tech and journalism
The Australia 2021 News Media Bargaining Code and the European Union (EU) 2021 Digital Copyright Directive are two examples of policies that establish a more equitable financial arrangement between big tech platforms and digital…
Advertising’s attention evolution
Advertising is changing faster than ever. Consumers have more choice, audiences are blocking more ads, and global impacts such as the Covid-19 pandemic have shifted engagement and content demands across…
Publishers: context is king … but traffic is queen
Are you mis-valuing your first-party data? Context may be King but your traffic is Queen so give it its due respect. In the current environment, with vast changes in technology…
DCN’s must reads: week of July 28, 2022
Here are some of the best media stories our team has read so far this week: New York Times | Why Big Tech Is Making a Big Play for Live…
Is consulting the next revenue stream for publishers?
What’s the biggest challenge you’ve overcome in your publishing business? Increasing audience conversion and retention? Bumping up digital advertising yields? Effective content repurposing? All of the above? The chances are…
Leverage audience attention to maximize ad value
Speculation about the future of digital advertising abounds, now that the end of third-party cookies is almost certain — whether that’s in 2024 or years down the road. Most predictions…
The shift to non-game app spending signals change in the mobile market
More than half of U.S. app store spending now comes from non-games apps compared to five years ago when games apps accounted for more than two-thirds of total app spending….
Ad quality trends up and blocking trends down according to new report
In today’s constantly changing digital advertising ecosystem, it’s critical to monitor trends across the industry. This is especially true when it comes to ad verification, with utilization being heavily impacted…
They revolutionized podcast advertising. Now they’re coming for subscriptions
Most media monetization models are reliant on two sources: advertising or consumers paying. With advertising rates tethered to a fluctuating economy, publishers have turned to memberships and subscriptions as the…
Predict and respond to audience behaviors with confidence
As much as your media organization values its audience, you might find their online behavior wildly unpredictable. Whether your readers are active on your website only to become randomly inactive…
At The Texas Tribune, audiences expect service from social audio
Social audio creates opportunities to grow and engage with audiences. It also provides an ideal medium for tackling big issues. However, The Texas Tribune’s social audio experience reminds us about…
DCN’s must reads: week of July 21, 2022
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Facebook Shifts Resources From News to Focus on Creator…