Search results for "AI"
DCN’s must reads: week of August 18, 2022
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Streaming Services Deal With More Subscribers Who ‘Watch, Cancel…
How to increase your subscriber base despite the economic downturn
Throughout the pandemic and well into 2022, the narrative in publishing was simple: subscriptions are the future. With third-party cookies on the way out and traffic from social media less…
Adopting influencer practices can help journalists reach younger audiences
Getting attention and creating awareness is vital to influencers and journalists since both compete in the same attention economy. As part of her Polis Newsroom Fellowship at the London School…
4 challenges to leveraging attention in a programmatic world
Attention economy is arguably the ad industry buzzword for 2022. Publishers and brands have realized that they need to move beyond traditional viewability metrics to focus on how a user…
3 tips for lean teams managing multiple subscription sites
Subscription marketing teams are managing more digital media properties than ever after what seems like near-daily announcements about media acquisitions. In light of the growing necessity of digital engagement and…
Best practices from media organizations on using Twitter Spaces
Once called a pandemic fad, social audio may have staying power. Digital content companies continue to experiment with the format to engage and build audiences, get feedback, and figure out…
DCN’s must reads: week of August 11, 2022
Here are some of the best media stories our team has read so far this week: AdExchanger | AdExplainer: Can Contextual Targeting Work On Streaming TV? (4 min read) Bloomberg…
Target future-focused companies to make your business “recession proof”
Rising interest rates and elevated inflation are signals that typically lead to an economic slowdown, and sometimes a recession. Based on numerous client conversations, the concern is certainly on everyone’s…
Fulfilling the buy-side wish list with connected TV
Connected TV (CTV) includes a wide range of video on demand (VOD) platforms, free ad-supported streaming services, and a growing number of channels that viewers primarily use to enjoy long-form…
Why data is media’s revenue diversification differentiator
For the better part of the last decade, there has been a clear case for revenue diversification as the key to sustainable success in media. Dependency on one or two…
Game on: esports offer a big win for media brands
Warner Bros.’ MultiVersus game leverages a broad range of the company’s IP. While the media and marketing worlds lose their minds over the metaverse, it’s worth bearing in mind that…
DCN’s must reads: week of August 4, 2022
Here are some of the best media stories our team has read so far this week: Variety | With HBO Max and Discovery+ Expected to Merge, Streamers Debate Scale vs….