Search results for "AI"
Forget cable 2.0. Streaming video is TV 3.0
A few weeks ago, analytics firm Nielsen Research earned some splashy headlines after it issued a press release reporting that television viewers streamed more content than they watched on cable…
Humans vs. Bots: It pays to find out who is really looking at your content
Digital publishers work hard to create quality content that engages audiences and keeps them coming back for more. When an article or video receives a surge in views, that means…
Post-Covid TV viewership slows and goes on-demand
As in many countries, TV and video viewership in the UK registered a surge during Covid. However, as consumers re-emerged from lockdowns, TV viewing time declined. Ofcom’s fifth annual Media Nations…
Live sports may be the ticket to growing streaming audiences
Live sports have been the jewel in broadcast companies’ crowns for decades. The allure of a live and hugely engaged audience has proved to be an effective draw for brand…
Content and context make premium publishers’ audiences addressable
Increasingly, consumers are opting out of targeted advertising, leaving publishers searching for ways to continue serving marketers’ desire to reach relevant audiences and to optimize ads for audiences. A significant…
3 reasons publishers need a dedicated YouTube strategy
You probably have a presence on YouTube, but do you have a specific strategy for the platform? If you don’t, then it’s time to address that. With close to 2.5…
Audience experience: The missing piece of the ad quality puzzle
The marriage of convenience between programmatic advertising and digital media is not over. Publishers must remain vigilant as deceptive, irrelevant ad experiences easily damage audience acquisition, retention, and engagement. Credibility…
Content drives engagement for advertisers. Here’s how to maximize that investment
Once upon a time, product placement was not a dirty word. Advertising was an art. Ads were tasteful, thoughtful, well-designed, and created to be iconic. During the 90s, the internet…
Concerned about algorithmic effects on filter bubbles? Watch out for TV too
The terms “echo chamber” and “filter bubble” are often used to describe social media’s selective exposure of news content to audiences. Industry research has found that platforms using algorithmic rankings…
The benefits of automating order-to-cash processes for publishers
Order-to-Cash (OTC) processes are critical to many businesses as they define the internal process to take product or service orders from the initial request all the way through the revenue…
What the landmark GDPR fine of the IAB signals for the ad industry
In February of this year, the Belgian Data Protection Authority (DPA) dropped a bombshell on the ad industry when they ruled that the Interactive Advertising Bureau’s (IAB) Transparency and Consent…
DCN’s must reads: week of August 18, 2022
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Streaming Services Deal With More Subscribers Who ‘Watch, Cancel…