Search results for "AI"
Publishers: here’s how to build a resilient audience extension offering
The case for programmatic media buying typically references a common mantra: “Right person. Right time. Right place.” Marketers enjoy the control that programmatic media buying affords them. They have the…
Simple data strategies for subscriptions
We live in a world where there is no shortage of data: first-party, third-party, and zero-party. However, most publishing organizations run the risk of boiling the ocean with too much…
The cracks in Google’s adtech façade are starting to show
Behind the scenes, Google is flailing – despite its predictably tight control over industry narratives. The underlying shockwaves stem from an increasingly widespread understanding of Google’s dominant role over the…
Cookies got you down? 5 ways to avoid analysis paralysis
Google has once again delayed its deadline for the end of third-party cookies on Chrome, now slated for the second half of 2024 . This moving target has made it…
INMA identifies new approaches to attract a Gen Z audience
Whether reliant on advertising, subscription revenue, or a combination of both, attracting new audiences is a critical component of media success. And, given that Gen Z is the largest generation,…
How to get back to growth in the post-pandemic subscription marketplace
The pandemic marked a period of explosive growth for subscription commerce. However–given the economic situation, easing restrictions, and a shift in lifestyle–the tides have turned. Subscription brands—especially media organizations—are seeing…
Get smart, TV: Fix the usability experience
Do you have more than one remote to operate various connected and streaming devices? Among your family members, are there as many different streaming habits and preferences as there are…
It’s a critical time to refocus your subscription strategy
Over the past 20-plus years, digital subscriptions have become essential to sustainable growth for media companies as part of their revenue diversification strategy. We know the pandemic created a strong…
DCN’s must reads: week of September 15, 2022
Here are some of the best media stories our team has read so far this week: The Washington Post | Streaming TV is having an existential crisis, and viewers can…
DCN research presentation: Navigating the future of digital subscriptions
Join us for a virtual presentation of new research, Navigating the Future of Digital Subscriptions, from DCN and FT Strategies. This event will provide a review of the recently-released research conducted…
Why you need a data clean room (and how to choose one)
Publishers and advertisers – it’s time to unite! With collaboration, both parties can win big. Data clean rooms are a critical component in maximizing this relationship because they give digital…
How to convert Millennial and Gen Z TikTok users into readers
Although TikTok is widely considered a “Gen Z platform,” the video-sharing app also boasts an extremely high number of Millennial users. With over 100M active users in the U.S. alone,…