Search results for "AI"
The top opportunity for publishers in 2023 will be community. Here’s why.
The first era of social media is coming to an end. What replaces it is up to us. New research from OpenWeb demonstrates a dramatic shift in attitudes among the…
Publishers beware: 3 malware trends for Q4
As the days grow shorter and the pumpkin spice overfloweth from lattes, a bitter wind blows through the digital ecosystem, dropping malicious intent into every nick and cranny. Little devils…
DCN’s must reads: week of October 6, 2022
Here are some of the best media stories our team has read so far this week: Wired | How Bots Corrupted Advertising (6 min read) Digiday | How publishers can…
Industry experts offer 3 ways streaming services can reduce churn
The Wall Street Journal recently profiled a couple that they characterized as frustrating customers for streaming services. They subscribe to a streaming service, binge what they want to watch, then…
Why FLEDGE might be the best thing hatched in Google’s Sandbox
We’re more than half way through 2022, and we still do not know exactly what’s happening with third-party cookies. On the one hand, Google announced that it will be delaying…
How people under 30 define and engage with “news”
The young are restless when it comes to their news habits and preferences. Under-30 audiences prefer broad content and lighter tone. They are less likely to be loyal to news…
The back-to-office push is driving ad sales opportunities
Many companies are now requiring their employees to be in the office at least a few times each week. While this mandate has been met with much pushback on the…
DCN’s must reads: week of September 29, 2022
Here are some of the best media stories our team has read so far this week: Digiday | ‘Harder to dispute’: Ebiquity CEO on why advertisers are slowing spending in…
What publishers can learn from the creator economy
The creator economy is estimated to be a $104.2B market with “a substantial growth trajectory similar to the gig economy.” And, just as the gig economy has transformed the shape…
How to have the brand suitability conversation with advertisers
Leaders know that strategic conversations, though often complex and time-consuming, are the ones worth having. Within an industry, the ability to successfully navigate these conversations, both internally and with clients,…
Fake news sites impact readers and the entire industry
Since 2004 almost 1,800 local newspapers have closed their doors in the U.S. alone. Oddly, though — and despite an economic downturn — it appears that a slew of new local news…
The gender gap in media is still wider than you think
When it comes to the representation and visibility of women across all media platforms, the industry still comes up short. That’s what The Status of Women In the US Media…