Search results for "AI"
The impact of Tiktokification on the news
As the Chinese social giant recently boasted over a billion active monthly users worldwide, even the White House is turning to TikTok influencers to deliver news to young audiences. And,…
How publishers can build visitor relationships to drive more revenue
Over the years, technology has enabled many in the digital advertising ecosystem to sit behind the proverbial curtain and collect visitor data to drive everything from monetization to UX. Oftentimes…
How clean rooms can avoid the hype – and stop over-promising
Many industry insiders believe the honeymoon phase is over for data clean rooms. In the face of third-party cookie deprecation, clean rooms were supposed to solve the data scale issues…
How Consumer Reports is fighting to save democracy
Publishers and consumers are on the same side in a fight against gatekeepers wielding market power through inscrutable algorithms, says Marta Tellado, president and CEO of Consumer Reports. Her new…
DCN’s must reads: week of October 20, 2022
Here are some of the best media stories our team has read so far this week: Variety | Why Wall Street Fell Out of Love With Netflix and Other Media…
TV advertising has evolved. It’s time to think like a viewer
The advanced TV landscape—including video-on-demand (VOD), connected TV (CTV), OTT and addressable linear TV—has experienced rapid growth and change. We’re also seeing the rise of ad-supported video-on-demand (AVOD) and free…
Hispanic representation lags in media
Hispanic workers are underrepresented in the media industry compared to their representation in the rest of the U.S. workforce. Unfortunately, little progress has been made over the past decade when…
3 ways publishers can reduce subscriber churn
Readers and publishers both suffer from the negative effects of churn. Obviously, publishers hate seeing readers suddenly cancel a subscription. For publishers, losing a long-term subscriber is upsetting for both…
User privacy and revenue are directly linked for publishers
It seems we’ve entered an era where an increasing ratio of stories on the advertising industry are opining on what new regulations may come to pass or when big tech…
Unlock media innovation by experimenting every day
In science, experimentation is everything. In publishing, maybe not so much. Innovation is the go-to buzzword for ambitious publishers, but there’s no such thing as plug-and-play innovation. You can’t buy…
DCN’s must reads: week of October 13, 2022
Here are some of the best media stories our team has read so far this week: The New York Times | Under New Order, Europeans Can Complain to U.S. About…
DCN explores the rise of, and best practices for, AVOD and FAST services
As consumers continue to cut the cord at high levels, we see a rise in the adoption of Connected TV (CTV) and free ad-supported TV streaming (FAST) services. What’s old…