Search results for "AI"
How to resource your team for effective subscription marketing
As we approach the end of 2022, it’s never too early to plan promotions and set an end-of-year calendar for your organization. These initiatives often require buy-in from the whole…
Key podcast trends: from production to monetization
Most podcasters believe the medium will become even more prevalent over the next two years though metrics and monetization still remain a challenge. Muck Rack’s annual report, The State of Podcasting,…
3 lessons from National Journal’s digital transformation
Uncertain market dynamics are forcing many businesses to shift course. But how many publishers can actually point to hard data to say that they’ve not only radically altered their business…
How Insider uses Twitter Q&As to increase transparency and trust
In an era where journalism faces a crisis of trust among audiences, Insider has taken to Twitter. Since 2021, Insider has done over a dozen live Twitter conversations called #TheInsideStory…
DCN’s must reads: week of November 3, 2022
Here are some of the best media stories our team has read so far this week: Axios | Scoop: CVC eyes Group Black’s bid for Bustle-owner BDG (2 min read) Deadline | Peacock…
How video, and a champion, can transform newsrooms
There are no two ways about it: video storytelling is the future of news. However, it is currently being used as a secondary source to illustrate the written word, almost…
The news media balancing act: business vs. public service
The news media plays a crucial role in supporting a healthy democracy. Newsrooms are to provide accurate information and holding powerful interests accountable for their action. However, new research shows…
How not to lose your audience: build community
There’s bad and then there’s intentionally-bad. Know this: intentionally-bad backfires. Partners in blame While fraudsters are primarily to blame for the rise in deceptive advertising, publishers’ desire to fill inventory…
Policy issues on the streaming video horizon
The streaming video marketplace is expanding and evolving at a breakneck pace. While the market was growing long before Covid, the pandemic lockdown spiked demand and cemented new habits for…
DCN’s must reads: week of October 27, 2022
Here are some of the best media stories our team has read so far this week: The New York Times | TikTok failed to stop most misleading political ads in…
3 learnings from the world’s first self-serve advertising conference
The digital advertising industry is in a very interesting place right now. We’re coming off the back of a record-breaking year (2021 saw roughly $490b in digital ad spend) and…
Does the film industry have a monopoly problem?
The year 1948 saw a monumental Supreme Court decision that forever altered the business of moviemaking – and of moviegoing. Nearly 75 years later, as the movie industry struggles to…