Search results for "AI"
LGBTQ+ representation impacts advertising
When brands connect to consumers through advertising content, it has an impact beyond selling products. Consumers are highly aware of what brands say, and what corporations do to support diversity,…
The top three NFT trends for publishers in 2023
In the past few years, talk of cryptocurrency and NFTs have hovered around the media landscape like a dark, disorienting cloud for some, and a shiny, new opportunity for others….
What young media users pay for — and why
Content may want to be free, but that’s not always a sustainable business model. So, what content are users — especially the highly coveted younger demographic — willing to pay…
Holiday blues? 7 tips to boost affiliate and advertising revenue
We’re in the busiest — and traditionally, the most profitable — weeks of the year for retailers and publishers alike. And while we’ve seen plenty of unusual conditions over the…
5 principles to guide your media strategy for 2023
“Only journalism will save journalism,” says Juan Señor, an award-winning journalist and President of the Innovation Media Consulting Group. It is heartening that, as he points out, “people have rediscovered…
3 tips for driving more video output
A well-produced video can expand your audience, drive loyalty, and increase the value of your digital content. Because audience demand and expectations are so high, digital publishers are now forced…
How sponsored content can strengthen revenue in a downturn
Amid growing uncertainty about the economic environment, it is wise for publishers to consider how to thrive and strengthen their revenue during the potential downturn. With economic uncertainty ahead, it…
TV ads create stronger brand memories compared to other contexts
The age-old question of advertising effectiveness remains front and center in today’s media ecosystem. Given the breadth of content distribution options, how do different platforms such as streaming, mobile, and…
How publishers can take advantage of the holiday spending boom
Despite a looming recession, this holiday season looks bright for marketers and consumers alike. And there are definitely opportunities for publishers. A third of marketers plan to ramp up promotional…
Five ways publishers are reducing costs with automation
Faced with challenging economic realities, more publishers are looking to artificial intelligence to improve content performance and ensure that each cent invested generates the maximum return. AI can increase ROI…
Why the New Statesman turns a long-read feature into a podcast every week
The podcasting boom shows no signs of slowing just yet. As publishers get to grips with flagship shows for their brands, some are now exploring ways they can turn other…
DCN’s must reads: week of November 10, 2022
Here are some of the best media stories our team has read so far this week: Digiday | How the buy-side of the ad industry is now defining ‘premium’ content…