Research / Insights on current and emerging industry topics

Archive

January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

INMA News Media Outlook Report: Editorial and Audience Quality Keys to Success
February 4, 2015
Policy

Truste Looks at Consumer Confidence (or Lack of It)
January 30, 2015
Research

Video Ads Effective Despite User Multitasking
January 27, 2015 advertising, research, video
Research

TRUSTe: 79% of consumers are concerned about about the idea of personal information collected by smart devices
January 16, 2015 research, trust, wearable
Research

IAB Hosts Discussion of its State of Viewability Transaction 2015 Position Paper
December 19, 2014 IAB, viewability
Perspectives

Content Marketing + Programmatic: Opposites Attract
December 3, 2014 programmatic
Research

PulsePoint: Programmatic Set to Move Up the Sales Funnel in 2015
November 19, 2014 PulsePoint, supporter
Research

Forrester: US digital ad spend to overtake TV
November 4, 2014 advertising, display advertising, forecast, social media
Research

BI Intelligence: mobile will account for half of digital advertising revenue by 2018
November 3, 2014 advertising, forecast, mobile
Research

Hub Research: TV Advertising in an OTT World report
October 31, 2014 advertising, research, tv-everywhere, video
Research

InSkin Media/RAPP Study: over 50% of consumers are put off buying by retargeted ads
October 23, 2014 advertising, research, targeting
Research

How Time-Based Measurement is Grabbing Digital Publishers’ Attention
October 22, 2014