Research / Insights on current and emerging industry topics

Archive

January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

Meeting these consumer expectations is critical for streaming success
July 28, 2021 AVOD, consumer expectations, OTT, streaming video
Research

Should newsrooms remain neutral?
July 21, 2021 consumer expectations, news
Research

Game on: How younger consumers’ behavior shapes media usage
July 15, 2021 consumer behavior, generation z, generational media usage
Research

Investigating YouTube’s algorithmic black box
July 13, 2021 content discovery, streaming video
Research

Top ad servers service the fake news ecosystem
June 29, 2021 digital advertising, fake news
Innovation

Abandon the inverted pyramid. It’s time to rebuild the news.
June 14, 2021 content creation, content delivery, news consumption
Research

Targeting practices: a critical look at surveillance advertising
June 1, 2021 data collection, digital advertising, targeting
Perspectives

Lessons learned from the pandemic-era subscription boom
May 24, 2021 subscriptions, supporter
Research

Understand consumer expectations in the ecommerce journey
May 17, 2021 customer experience, ecommerce, mobile experience, revenue diversification
Perspectives

Audience trust means authentication – and revenue
May 12, 2021 digital advertising, privacy, supporter, trust
Research

Research reinforces the value of premium ad context
May 10, 2021 brand halo, digital advertising
Research

Understanding dimensions of consumer trust to build media engagement
May 5, 2021 engagement, trust