Search results for "AI"
Three trends that will transform media operations and advertising in 2022
Residual effects of the pandemic on consumers are driving many trends within the advertising and media operations industry. For companies with an advertising revenue stream, it is critical to evolve…
DCN’s must reads: week of December 2, 2021
Here are some of the best media stories our team has read so far this week: Axios | Media startups anxiously await BuzzFeed’s stock market debut (2 min read) Digiday…
Precious resources: Havas’ Juliana Akoumouh on the competition for diverse talent
Illustration by Rebecca Ustrell From the narrative-changing storytelling initiative, “Driving Change From the Inside“, a look at the DE+I movement in organizations across the country. Madison Avenue has long been…
Global Privacy Control (GPC) Implementation for Publishers
Hear from Robin Berjon, VP of Data Governance at The New York Times, and Aram Zucker-Sharff, Engineering Lead for Privacy and Security Compliance at The Washington Post. Both were involved…
Switchboard
Switchboard enables digital teams to be data-driven. These teams have growing silos of disparate data they need to join and visualize to understand their business. Switchboard helps them do that…
How automation can help any publisher compete in digital advertising
This is the Catch-22 era for publishers. Magazines, newspapers and other media companies must evolve their businesses into the digital space to survive. But the digital world has already disrupted…
Track reader regularity rates to optimize subscription success
Reader-revenue strategies offer publishers a recurring revenue stream and positive audience relationships. A strong subscription business requires measuring and monitoring the core metrics of consumer engagement. More than likes and…
How pricing flexibility and personalized offers will win the subscription wars
The subscription economy is firing on all cylinders and across all verticals. However, an avalanche of subscription offers turns up the competition for audience attention. Content companies must find innovative…
How the Associated Press is charting its cookieless future
As one of the world’s oldest and most respected publishers, the Associated Press (AP) knows the importance of preparing for changing times. Amidst the deprecation of third-party cookies, publishers are…
DCN’s must reads: week of November 18, 2021
Here are some of the best media stories our team has read so far this week: NiemanLab | The end of “click to subscribe, call to cancel”? One of the…
Avoid the hype. Focus on policy for 2022.
From political races to red carpet award shows and global sports competitions, there are very few “franchises” that aren’t being stretched longer and longer to capitalize on the public’s interest….
Surveillance advertising isn’t just problematic, it eats publisher profits
Tracking and profiling remain standard practices and big business for ad-tech firms in digital advertising, though publishers don’t see much of the money. A new report, Sustainable without surveillance, from…