Search results for "AI"
Why prioritizing personalization can build trust between consumers and brands
The pandemic era has altered consumer behavior like never before. With lockdown restrictions mandating stay-at-home orders and closing physical stores, every company — big and small — had to rethink…
Reflecting America: Michael Smith on putting the public back into NPR
Illustration by Rebecca Ustrell From the narrative-changing storytelling initiative, “Driving Change From the Inside“, a look at the DE+I movement in organizations across the country. CHECK OUT THE FULL SERIES:…
Media tech execs reveal their 2022 playbook
As we head into 2022, we find ourselves living in that mixed blessing: interesting times. Like every industry, we’re rocking in the wake of pandemic-era changes. From staffing challenges and…
Avoiding platform-dependence pitfalls in content-powered ecommerce
The ecommerce boom was far and away the biggest trend to have come out of the pandemic – at least for digital media companies. Unsurprisingly, media organizations that had already…
DCN’s must reads: week of December 16, 2021
Here are some of the best media stories our team has read so far this week: CJR | “Everything clicks for a different reason”: Why journalism analytics are so hard…
Finding success in 2022’s competitive streaming market
The pandemic influenced business and consumer ecosystems worldwide. New behaviors include wide spread adoption of cashless transactions, contactless shopping, Zoom calls, and virtual conferences. Today’s world differs significantly from the…
Changing the conversation with brands about digital advertising
Digital publishers may want to move to a model that relies on subscription content and direct consumer revenue. However, advertising remains a critical piece of the media revenue equation because…
Give your media subscription funnel the gift of gift cards
During this season of giving, gift cards and gift subscriptions have made sharing what you love easy and rewarding for givers, receivers, and digital media companies alike. This is important…
The value of a registered user: Strategies to move audiences from unknown to known
It’s a well-known fact: just 10% of online readers drive more than 74% of revenue[1]. So how do top publishers convert their audience into registered users – and incentivize them…
Why video might be the key to podcasting success
Video is the hottest thing in audio right now. Don’t worry, this is not another “pivot to video.” However, an interesting fact emerged as Reuters Institute was formulating the 2021…
Evaluating audience engagement post-pandemic
The Covid-19 pandemic drove a surge in digital media usage. However, as consumers slowly return to work and to everyday life outside the home, digital media consumption been impacted. New research from…
Evaluating your walled-garden strategy
Seems like everyone is a podcaster these days. There are millionaire teens on TikTok and it seems like every yoga instructor has a million subscribers on their YouTube channel. You…