Search results for "google"
What advertisers think of YouTube’s brand safety problems
It’s safe to say that brand safety has been one of the most pressing issues in marketing over the last two years. Advertisers have been made all too aware of the perils of digital media and what can happen if an ad runs alongside harmful content. Advertisers have pulled their ads in the wake of YouTube controversies, yet they keep going back. Are they actually concerned about brand safety or just about consumer backlash?
What’s driving traffic? 5 trends based on platform data
This past month, Parse.ly took an in-depth look at the referral platforms sending the most traffic to our network. We looked at the rate of their growth in 2018, the word count and device type for each, and the specific categories of content that attract readers, both in total volume and pageviews per post. Here are five key takeaways from Parse.ly’s research.
DCN’s must reads: week of February 21, 2019
Our picks of the must-read stories from around the web: Bloomberg | Nestle, Disney Pull YouTube Ads, Joining Furor Over Child Videos (2 min read) The Wall Street Journal |…
Rappler CEO arrested just weeks after outlining Philippine media attacks at DCN Next: Summit [video + transcript]
On January 29th, at the 2019 DCN Next: Summit, Rappler CEO Maria Ressa outlined the role social media and concerted, well-orchestrated disinformation campaigns played in perpetuating false information and media distrust in the Philippines, as well as attacks aimed at Rappler. She then went on to have a wide-ranging discussion with Kara Swisher, co-founder of Recode, in which they examined the various pressures on media credibility (and safety) worldwide Less than two weeks later, Ressa was arrested on charges of cyber libel. In light of Ressa’s arrest, and to reinforce our support of a free press everywhere, DCN is pleased to share the Ressa and Swishe’s conversation (video and full transcript).
DCN’s must reads: week of February 14, 2019
The New York Times | Maria Ressa, Philippine Journalist Critical of Rodrigo Duterte, Is Arrested (4 min read) Ad Age | Publishers cry foul at Apple’s terms in new sub…
Balancing the equation: In a fair market, subscriptions work
The best things in life aren’t free, they’re loved. In the table-setting remarks opening the 2019 DCN: Next Summit, I shared a publisher challenge that I strongly believe our industry…
A conversation about media engineering with Bloomberg’s Pooja Malpani
We spoke with Pooja Malpani, Bloomberg’s head of engineering. She leads the team responsible for consumer web media, and marketing engineering, which includes supporting Bloomberg.com, consumer mobile applications, and the systems that deliver marketing-moving news, data, audio and video to consumers and syndication partners.
How consumer privacy regulation creates opportunities for publishers
“Audience-based buying” brought marketers closer to their long-held notion of advertising utopia: reaching the right person, with the right message, at the right time, in the right context. It also, theoretically, went a long way to minimize wasted ad spend and enabled significant performance gains. The ad dollars flowed. But this shift took its toll on the sell-side.
Why everyone’s getting into streaming and how they plan to compete for eyeballs
Anybody and everybody in the media business seems to be getting in on the OTT act. The idea is to take their product direct to the consumer via an AVOD or SVOD (subscription-supported video on demand) model. And that’s creating an increasingly-crowded field of competitors.
Regulation, revenue diversification, and values top of mind at the 2019 DCN Next: Summit
In 2019, top media challenges include consolidation, regulation, and “fighting the pervasive mentality that all content needs to be free and the ever-spawning attacks on the independent press, even from the U.S. administration,” according to Jason Kint, CEO of Digital Content Next (DCN).
DCN’s must reads: week of January 24, 2019
Here are some of the best media stories our team has read so far this week: Variety | Can Hollywood’s Biggest Media Companies Avoid Getting Crushed by Debt? (15 min…
Fines are fine. But they’re not enough to shake the duopoly’s dominance
Armed with consent decrees, new laws, and new hooks in old laws, regulators around the world appear to be fed up with Google and Facebook—with good reason. The Google Facebook duopoly continues to maintain an unhealthy dominance of the digital marketplace. But will massive fines make a difference?