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Publishers focus on subscriptions as they diversify revenue
Publishers are challenged by the dominance of platform intermediaries in content distribution and advertising revenue. So they seek to offset losses by broadening their revenue diversification through subscriptions and new product offerings.
DCN’s must reads: week of January 10, 2019
Here are some of the best media stories our team has read so far this week: The Ad Contrarian | Why Online Ads Haven’t Built Brands (7 min read) Adweek…
Subscriptions make sense. But how many will consumers pay for?
It’s no secret: In the coming year, readers will run up against more memberships, more pleas for donations, and more paywalls. In short, more opportunities for money to escape their wallets to bolster media outlets they have previously accessed free of charge. But with ever more subscription-based offerings, do publishers need to worry about subscription fatigue?
Consumer electronics sector approaches $400 billion in annual revenues
The Consumer Electronic Show, Consumer Technology Alliance’s yearly showcase of the newest innovation in artificial intelligence, augmented and virtual reality, smart homes, smart gadgets and other futuristic devices, kicked off with confidence in the sector. According to the CTA’s new report, the U.S. consumer technology industry is expected to reach $398 billion in retail revenues this year.
Striking the right balance: personalized and contextual advertising
As online advertising has shifted predominantly to programmatic ad-serving technology, personalized advertising has also exploded as marketers are able to leverage data at scale to reach their consumers. However, today’s publishers and advertisers need to focus on tactics beyond just personalized, audience or behavioral targeting.
DCN’s must reads: week of December 20, 2018
Our picks of the must-read stories from around the web: The Washington Post | New media hit stumbling block, scaring away some investors (7 min read) Wired | Yes, Big…
Top 7 media trends in 2019
As the year comes to a close, we always get the reflexive compulsion to look back and take stock of what happened and consider what’s to come. And this year truly brought a sea change on a number of fronts in digital publishing.
Research reveals that ad tech is reducing reader trust
Advertising is a fundamental part of news publishers’ revenue model. Within the digital advertising marketplace, programmatic and advertising technology are a large part of the ecosystem. A new research report, Guide to Advertising Technology, from the Tow Center for Digital Journalism, looks into programmatic advertising and the influence of ad tech on the practice, distribution, and perception of journalism.
Why publishers see a future in a DTC/advertising hybrid model
After a brief hibernation, the era of direct-to-consumer revenue (DTC) is back and booming. It’s a far cry from the distant days of 2016 —when nearly every news publisher was rushing headlong into distributed publishing on social channels, relying primarily on the reach of the platforms and their ad networks to deliver significant revenue.
With ad dominance comes great responsibility for Amazon
Move over duopoly because the time has come to furrow your brow about the “triopoly.” Many marketers and publishers have grown tired of the dominance of Google and Facebook in the digital advertising space. Now they can add Amazon to the list of dominant tech rivals.
In 2019, these 4 shifts offer opportunities for trusted media brands
The teams at trusted media brands wake up every day and create content people love, products that serve them well, and safe and valuable advertising environments—all while maintaining the high level of ethics and professional standards that benefit viewers, readers, listeners, and a healthy marketplace. As we turn toward 2019, it is a good time to reflect on top-of-mind trends. Here are four important shifts happening in digital media right now—all of which play into the strengths of trusted media brands.
Three internet privacy acts every publisher should know
Online, the geographic borders of information and e-commerce are blurred. But as a digital publisher, if you’re serving ads to audiences in the US, Canada, or the European Economic Area, it’s essential to be aware of regional privacy and data collection, processing, and disclosure laws, and how each change with different countries.