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The Evolution of Marketing Departments
It took several generations for the telegraph operator to morph into the IT manager. Similar role, different skill set (Morse code just isn’t as in demand these days). But in…
Digital Content Next and FirstMark Team up for Startup Day
“Digital Content Next is the only trade association in the industry that solves problems for the content companies of today and the future.” —opening remarks Jason Kint, CEO of Digital…
Meredith Begins Performance-based Ad Solution Rollout with Relaunch of Fitnessmagazine.com
With the relaunch of Fitnessmagazine.com and the introduction of native advertising, Meredith Corporation is signaling a new phase of innovation for its sites that are aimed at improving experiences for…
The Trust Principle: Digital Content Can’t Thrive Without Trust
Digital media has three major stakeholders: consumers, marketers and publishers. None of them are happy. Marketers are frustrated by fraud, a lack of measurability and questionable attribution. Consumers are increasingly…
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General Information For general information about Digital Content Next, please contact us at: Digital Content Next 530 7th Ave | M1 New York, NY 10018 Phone: (646) 473-1000 E-mail: [email protected]…
Six New OPA Members Announced, Reflecting Changes in Digital Content Business
The Online Publishers Association (OPA), the only trade association that exclusively serves the diverse needs of digital content companies, today announces six new brands joining its elite membership of more than 55 publishers…
Q&A: Andrew Hanelly, SVP of Strategy at McMURRY/TMG, on Marketing to Millennials
Q: How are you shaping advertising messages to get and hold the attention of Millennials? A: The first rule of advertising to Millennials is don’t try to advertise to Millennials….
History Looks Forward to Attracting Younger Audiences with Two New Apps
History may just be the most popular subject for 7-11 year olds this fall. A+E’s History brand– which works hard to infuse the subject with entertainment value to go along…
Q&A: Avi Steinlauf, CEO Edmunds Inc., on Putting Data to Work
This Q&A interview is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you…
Q&A With Jeff Misenti, Chief Digital Officer, Fox News on Cross-Platform Advertising
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
A Good Look: Inside the Media and Marketing Opportunities of Wearable Tech
Much of the buzz at CES last week surrounded wearable technology—clothing and accessories that incorporate computer and electronic technologies. Yet given that the C in CES stands for consumer, it…
OPA Study Defines Today’s Smartphone User
OPA Study Defines Today’s Smartphone User: Over Two-Thirds of Smartphone Owners Report They Can’t Live Without Their Smartphones; Content Consumption Continues to Dominate New York, NY – August 20, 2012…