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Community connection drives local news engagement, though support lags
Financially, it’s not the best of times for many local news companies in the U.S. Revenue losses continue as local publishers’ transition to digital platforms. However, while financial sustainability remains in question, overall findings from the new Pew Research Center survey show that consumers are engaged with local news.
Are YouTube video ads getting longer?
When YouTube first introduced the six-second video ad in 2016, it seemed like the future of the industry would be all about shorter ad content. At the time, Google linked the launch to the rise in mobile viewing, saying that “many people prefer to watch on their smartphone – for the control, personalization and ease it offers.” Everyone expected to see more snackable inventory and ad formats.
DCN’s must reads: week of April 4, 2019
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Lawmakers Look to Even Playing Field Between News Media,…
Not just for news: HBR’s evergreen approach to newsletters
The first successful American newspaper was founded in 1704 by a postmaster named John Campbell. Called the Boston News-Letter, it was not unlike many email newsletters today: Campbell wrote “a…
DCN’s must reads: week of March 28, 2019
Here are some of the best media stories our team has read so far this week: The New York Timex | Europe Adopts Tough New Online Copyright Rules Over Tech…
Taking a bite out of Apple News+
This week, Apple announced a new suite of services including Apple News+ and Apple TV+, subscription services for news and video content respectively. It’s an interesting move for Apple, which…
DCN’s must reads: week of March 21, 2019
Los Angeles Times | Disney-Fox deal is complete; CEO Bob Iger’s big swing could change media industry (7 min read) NBC News | Google hit with $1.69 billion E.U. fine…
Breaking up the tech giants? How that could affect publishers
The drip, drip, drip of ideas to regulate tech companies continues. And when it comes to privacy, even the tech giants realize that regulation is coming and want to help craft those regulations. But 2020 presidential candidate Sen. Elizabeth Warren went even further, calling for the breakup of large technology companies with her Medium manifesto.
Smart speakers offer publishers new revenue opportunities
Publishers are using voice technology such as smart speakers to create new connections with their audiences, particularly younger consumers. It’s also a great way to develop new revenue opportunities. According to the new INMA report, Audio Opportunities for News Media, publishers are building audio resources to allow dynamic content or ads insertion into voice-enabled devices.
My data, my rules
Recently, Facebook CEO Mark Zuckerberg published a new company manifesto called “A Privacy-Focused Vision for Social Networking.” In it, Zuckerberg acknowledged Facebook’s poor privacy track record: “Frankly we don’t currently have a strong reputation for building privacy protective services.” Who knew he had such a gift for understatement?
DCN’s must reads: week of March 14, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | British Panel Calls for Stricter Antitrust Rules on Tech…
Why brands are changing their tune about podcast advertising
Though it’s been around in some form for well over a decade, podcasting has limped along in its evolution and, along the way, it has sporadically entered and exited the consciousness of marketers. These days, it accounts for only a sliver of the global advertising marketplace – around 1% of total spending.