Search results for "google"
Highlights and Insights from Mary Meeker’s annual Internet Trends Report
In total, more than half of the world were internet users last year, up from 49% in 2017. Overall, internet growth slowed to about 6% in 2018. In response, sales of smartphones—a primary internet access point—are declining since most of the world is already online. These are just a few of the headlines from Mary Meeker’s Internet Trends Report 2019.
The future of content is sponsored – but maybe not in the ways you think
Brands have long supported the creation of content, whether through traditional advertising or by more direct means such as brand tie-ins, product placements, and brought-to-you-by sponsorships. But moving forward, their support may be more critical than ever.
DCN’s must reads: week of June 13, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | We Read 150 Privacy Policies. They Were an Incomprehensible…
How publishers can unlock outcome-oriented advertising models
For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem divided itself into demand-side and…
DCN’s must reads: week of June 6, 2019
Here are some of the best media stories our team has read so far this week: Reuters | U.S. probe of Google’s online ad dominance would appease long suffering rivals,…
The podcast market is booming. Research offers insights into monetization and the marketplace
Podcasts are not a niche market. One-third of Americans listen to podcasts monthly with one-quarter of these listeners tuning in on a weekly basis, according to a new report, “Investing in the Podcast Ecosystem in 2019” from Andreessen Horowitz.
DCN’s must reads: week of May 23, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | Running Scared: Network TV in the Streaming Age (6…
What policy makers can learn from privacy-focused products
The legal and policy community continues to debate the impact of General Data Protection Regulation (GDPR), the ins and outs of the California Consumer Privacy Act (CCPA), and how (or whether) Washington should regulate consumer privacy. While the debate rages on, we are seeing a stream of consumer-focused privacy-oriented product rollouts, which should impact the discussion.
DCN’s must reads: week of May 16, 2019
Here are some of the best media stories our team has read so far this week: Digiday | How advertisers are responding to Google’s third-party cookie crackdown (4 min read)…
The cannabis business is booming. So how about the cannabis ad business?
Billions of investment and consumer dollars are flowing into the legalized cannabis space. Last year, legal cannabis was a $10.4 billion industry in the U.S., employing a quarter of a million people. But for all the explosive growth of this new and legal market, the advertising part of the equation has not kept pace. The largest digital platforms don’t allow cannabis ads. Cannabis articles may appear on many publishers’ sites, but few allow advertising of these products.
Better machine decision-making, rethinking digital ads, and smart cities will improve the health of the internet
Mozilla’s newly-released 2019 Internet Health Report offers insights from more than 200 experts examining what’s key to a healthier internet. The report is an open source compilation of research that tracks the internet and general technological progress. The findings center on three key areas: the need for better machine decision-making, rethinking digital ads, and the rise of smart cities.
Channels, conversions, and churn: Why better mobile UX is key for publishers
Publishers attempting to unlock new sources of reader revenue are understandably honing in on device usage, particularly when there are an estimated 5.1 billion unique mobile users around the world that could be paid subscribers. However, simply possessing the analytics is only step one. The next and crucial step is understanding the sources of retention and churn.