Search results for "AI"
Beyond demographics: embracing a unified audience for local news
I have a request: Please stop the fearmongering and exaggerated claims surrounding the future of local news. Local news is still here, and it’s going to stick around. With approximately…
DCN’s must reads: week of July 13, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of June 29, 2023
What publishers miss about brand safety and corporate values
Publishers need to keep pace with the evolution of marketing. One such evolutionary step has been the emergence of values-based marketing. This approach appeals to consumer values and ethics, and…
DCN stands with global media community as Google and Meta threaten to take down news in Canada
DCN stands with publishers around the globe in reaction to Facebook and Google’s efforts to undermine Canada’s new law to help address the imbalance in market power. Digital Content Next…
Convincing young audiences of the value of news
Understanding the habits and motivations of non-subscribers is just as crucial as studying subscribers’ behaviors when building a successful subscription-based news product. A Norwegian study, The Burden of Subscribing: How Young…
DCN’s must reads: week of June 29, 2023
DCN’s must reads: week of June 22, 2023
Programmatic advertising has a quality problem
In the ever-evolving world of programmatic advertising, marketers’ quest for transparency and efficiency is paramount. The 2023 ANA Programmatic Media Supply Chain Transparency Study found that marketers have major concerns…
Real-time data boosts ad revenue for publishers
Today’s fast-paced digital landscape requires publishers to make critical business decisions faster than ever. Over the past several years, as media executives have sought to streamline their operations and optimize…
How personalization increases the odds of subscription success
Subscriptions are far and away the most consistent source of revenue for newspapers. However, to grow their subscriber numbers, sometimes they need to throw away consistency in favor of a…
DCN’s must reads: week of June 22, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of June 15, 2023
Media execs can’t afford to sleep on attention
As publishers and advertisers look for privacy-compliant metrics to help evaluate performance and engagement, everyone’s talking about attention – and for good reason. While it may seem easy to view…
An interview with Odette Alcazaren-Keeley on dismantling structural racism in media
Founded in 1977, the Maynard Institute for Journalism Education fosters diversity in newsrooms through improved coverage, hiring, and business practices. The organization offers newsroom training and professional development programs that…