Search results for "AI"
The media business is constantly evolving. Are your products?
Digital media has experienced a near-constant evolution in consumer behavior, preferences, and expectations over the past couple of decades. And things show no sign of slowing down. Many media companies…
DCN’s must reads: week of July 27, 2023
Here are some of the best media stories our team has read so far this week:
Publishers and platforms face off over the value of news
Internationally, regulators are increasingly taking measures to address the impact that platforms have on the news business. In response, big tech platforms are trying to make the case that news…
Tune in to CTV viewers advertising expectations
TV no longer occupies one screen. Viewers have redefined “TV” to encompass long-form, streaming, on-demand content consumption. Along with this shift comes a transformation in the audience’s advertising expectations. Capitalizing…
Digital benefits entice new news subscribers
Advertising messaging is an important trigger in increasing people’s willingness to pay for online subscriptions. New academic research, Effects of Advertising Messages on Willingness to Pay for Online News, from…
DCN 2H Media Insights Exchange: A Discussion for Benchmark Participants
If your company currently participates in DCN benchmark reports, you can access the Video on Demand by signing into the DCN member center (or create an account) using the link…
4 ways media execs can turn the death of cookies to their advantage
After what seems like an endless amount of anticipation, Google will begin phasing out third-party cookies in Chrome in six months, and fully within the next year. At this point,…
DCN’s must reads: week of July 20, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of July 13, 2023 July 13, 2023 | By Michelle…
Why Lina Khan won’t back down
It’s no small thing to be named Chair of the Federal Trade Commission (FTC). Unsurprisingly, Lina Khan’s path to that position is an impressive one. Significantly, it was characterized by…
Empowering advertisers: The rise of self-serve platforms
As companies grow and expand, employees are often expected to be more productive despite having less time and resources available to them. Whether it is a small business, programmatic trader,…
What consumers value in streaming services
The streaming television landscape is increasingly competitive. Experimenting with the formula for success, many streaming services are introducing ad-supported tiers, while others are raising subscription fees and consolidating corporate offerings….
How video providers can create a compelling CTV ad experience
Audiences can now choose from a veritable buffet of advanced TV channels. Viewers can feast on their favorite shows via broadcaster catch-up services, online social video aggregators, free ad-supported streaming…