Search results for "AI"
Advertising has an addressability problem; publishers can help
The combination of users choosing cookie-blocking browsers and opting out of tracking has led to 70% of the internet being invisible to adtech. The result is a vast addressability problem…
TikTok’s Pulse Premiere partners with media brands. Will it work?
TikTok and media companies across the globe are teaming up to write the next chapter in the epic saga of the media and its complex relationship with social platforms. In…
DCN’s must reads: week of August 17, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of August 10, 2023
Advertising popular with streamers and consumers
It is becoming increasingly clear that advertising will play a significant role in the streaming ecosystem. As Disney CEO Bob Iger told investors in Disney’s quarterly earnings call, “The advertising marketplace…
How media companies can evolve their first-party data strategy
With third-party cookie deprecation looming on the horizon, first-party data is becoming increasingly important for media companies. Advertisers have grown accustomed to the granular targeting that cookies offered and seek…
DCN’s must reads: week of August 10, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of August 3, 2023
Change, lots of it: Enders Analysis on saving local news in the UK
For the news media industry, the rise of artificial intelligence for is a double-edged sword. While some publishers are using it to churn out news stories regardless of how their…
For SVOD success, launch with ads from the start
In the ever-changing landscape of streaming services, media companies constantly explore new strategies to attract and maintain subscribers. One notable approach is the success of the ad-support SVOD tier. In…
Here’s why publishers should be thinking about CTV revenue
Once again, the media world has found itself in belt-tightening mode. A number of high-profile media companies have announced layoffs, and ad spend has grown more slowly in 2023 than…
DCN’s must reads: week of August 3, 2023
Here are some of the best media stories our team has read so far this week:
5 ways the writers’ and actors’ strike will impact advertising
On May 2nd, the Writers Guild of America (WGA), an alliance of over 11k film, TV, news, radio, and online writers went on strike demanding fair contracts and pay stability….
This survey can enhance people’s ability to detect misinformation
In today’s fast-paced digital age, there is an overwhelming amount of information, making it increasingly challenging to differentiate fact from fiction. Researchers recently developed a two-minute survey, Misinformation Susceptibility Test…