Login is restricted to DCN Publisher Members. If you are a DCN Member and don't have an account, register here.

Digital Content Next


Research / Insights on current and emerging industry topics

This survey can enhance people’s ability to detect misinformation

August 1, 2023 | By Rande Price, Research VP – DCN

In today’s fast-paced digital age, there is an overwhelming amount of information, making it increasingly challenging to differentiate fact from fiction. Researchers recently developed a two-minute survey, Misinformation Susceptibility Test (MIST), to assess an individual’s ability to distinguish between real and fake news. By delving into the nuances of misinformation susceptibility within social psychology, particularly concerning social media, academics may be able to devise more potent intervention strategies. MIST offers a pivotal starting point for researchers to gain a profound comprehension of the underlying principles of social media products and their algorithms’ impact on the vulnerability to misinformation.

The MIST survey is comprised of 20 headlines, and participants must identify the fake headlines among them. The tool measures individuals’ ability to detect deceiving elements, such as manipulative language, in just two minutes. Interestingly, the research shows that younger Americans under 45 performed worse than older adults in distinguishing between real and fake news. Younger adults are more likely to suspect misinformation where there is none. They also tend to mistrust news headlines overall, possibly influenced by their higher online media consumption.

Further, mainstream news consumers, particularly those of AP news, perform better at distinguishing between real and fake headlines, with an average of 16 correct identifications. The study reveals that those who get their news from social media, especially Snapchat, could improve in distinguishing between real and fake headlines, as approximately 53% of Snapchat news consumers correctly identified just 10 or fewer headlines.

Enhancing news veracity acumen

MIST serves as an educational tool that provides individuals with an understanding of their susceptibility to misinformation and offers valuable insights into improving detection. The test’s feedback highlights specific areas where participants may be prone to errors in judgment. This empowers individuals to be more critical of the information they encounter and encourages them to adopt evidence-based approaches when evaluating news content.

The researchers plan to conduct further research on the correlation between “actively open-minded thinking” and resilience to misinformation. Specifically, they aim to explore methods of ranking content to enhance open-minded thinking.

Combating disinformation

In an era where misinformation can have profound societal consequences, MIST is a potent weapon against disinformation. By arming individuals with the tools to identify and combat fake news, tools like MIST can help create a more informed and discerning population. This, in turn, can lead to a decline in the viral spread of misinformation, ultimately contributing to a healthier information ecosystem.

MIST has significant implications for educational institutions and media literacy programs. By integrating this test into curricula, it can be used by educators to help students develop the necessary skills to critically navigate content online . Teaching students how to assess the credibility of sources, cross-check information, and challenge their biases will foster a generation better equipped to confront misinformation and make informed decisions.

MIST could significantly advance the ongoing battle against the widespread issue of misinformation. Embracing it as part of a strong academic approach could play a vital role in transforming media literacy education programs. The psychometric validation of the test ensures that it offers dependable and precise insights into an individual’s susceptibility to believing and disseminating fake news. Tools like the MIST in literacy programs empower individuals to learn more about discerning information and contribute to a more informed society. Ongoing efforts to refine and improve MIST, alongside other tools, and strategies, are vital in effectively addressing the challenges posed by the constant flow of deceptive information

Print Friendly and PDF