Search results for "AI"
Publishers need to work together—not against each other
Given that they are on the losing end of Facebook’s algorithmic attention deficit disorder, publishers need to give some thought to the ways in which they will continue to attract high quality audiences. In fact, publishers should seriously consider working together on this one. An option that isn’t getting enough attention is allocating part of their owned and operated pages for other premium publishers’ content.
Why many mobile ad experiences fail and how to make yours work
Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. Unfortunately, bad ad experiences don’t only alienate and frustrate consumers; they also deprive publishers of an important chance to monetize their assets and audiences.
Why Comcast is investing in blockchain (and maybe you should too)
Identified last year by PwC as one of eight breakthrough technologies that “will be the most influential on businesses worldwide in the very near future,” the blockchain is an innovation that has excited investors, business, and governments around the world. One proponent, Comcast Ventures, recently joined IBM, the technology community Galvanize, and the VC Boldstart Ventures, in supporting a growth lab for early stage blockchain startups. So what’s the deal?
The four types of domain spoofing
The simple definition of domain spoofing, “a practice through which fraudsters pass off low-quality inventory as a high-quality or premium site” is a useful crutch for explaining the basic concept. However, it’s time to understand the methods in play — and what to do about them.
SXSW pushes back against tech
The SXSW Interactive festival has expanded beyond its tech-centric past to include panels and discussions on politics, journalism, food, and other cultural conversations of the moment. This year certain trends stood out more than others. The show was dominated by politics and ideas – which trumped gadgets and apps. Here are some key takeaways and themes from this year’s festival.
Hey Google, Alexa, and Siri: Publishers want a fair shot at voice-activated devices
A recent study from Juniper Research forecasts that 55% of all households will have a smart speaker installed by 2022, and marketers’ spending on such assistants is expected to reach $19 billion by the same year. It’s a huge opportunity for marketers and publishers looking to reach audiences on these devices. But buying an Amazon Echo, Google Home, or Apple HomePod isn’t just buying a product, but inviting an entire company into your home. So, publishers should tread with caution to make sure they have a fair shot in sharing upside, without upsetting people with invasive advertising and pitches.
Practical advice for putting AI to work in the newsroom
Journalists today are using Artificial intelligence (AI) in newsroom as part of their daily reporting process. The Tow Center for Digital Journalism and the Brown Institute for Media Innovation’s research report, Artificial Intelligence: Practice and Implications for Journalism, discusses new AI developments and the impact on news organizations.