Search results for "AI"
How AI and data are allowing the Associated Press to tap new revenue streams
In an age where exclusive content is pure gold and data is the new black gold, smart news organizations are looking for ways to unlock their frontline information and insights for maximum exposure across a multitude of platforms. Here, Peggy Anne Salz, mobile analyst and Content Marketing Strategist at MobileGroove, speaks with Ted Mendelsohn, AP Vice President, Commercial and Digital Markets. They discuss the company’s mission to expand distribution of its archival content, extract value from its data, and enhance news-gathering capabilities.
Metrics that matter: email marketing
Email marketing, which was likely the first digital marketing tactic to go mainstream, has experienced a public relations drubbing over the past decade. Maybe it all started in the wake of the CAN-SPAM act of 2003, and the category has yet to recover its shiny gloss. But savvy professionals know otherwise: When employed smartly, email can be one of the core components of a successful marketing operation.
Research proves it: Viewable marketing campaigns get results (but how much is enough?)
To evaluate the impact of viewability and measure its effectiveness, Magna, IPG Media Lab, Moat, and The Trade Desk joined together to analyze ad viewability rates as related to overall campaign performance. The research specifically focused on direct-response advertising. While the MRC set the standard, Magna’s research focused on better understanding the relationship between how viewable an ad is to how effective it is.
New DCN proprietary media strategy research offers best practices for paid content
As Facebook and Google continue to dominate the US digital advertising market, digital publishers look to paid content for stable revenue and diversification. Consumer subscription models also provide publishers with a strong consumer touch point, allowing for deeper data and insights for content development and engagement. Here are some of the key takeaways from Digital Content Next’s new proprietary media strategy research, DCN Paid Content Benchmark and Best Practices – Part 1. (Note that the full research is available only to members of DCN).
No, Apple isn’t destroying digital advertising. It’s meeting consumer expectations…again
Apple recently announced that iOS 11 will include Intelligent Tracking Prevention (ITP) in Safari. In a nutshell, ITP will go beyond merely blocking 3rd party cookies by segregating any cookie after 24 hours without interactivity on its parent domain’s website. The segregated cookie could still be used for log-ins, but not for tracking and/or retargeting purposes. Despite a chorus of cries that this move will “sabotage” the current economic model of the internet, I actually think this is just Apple trying to keep up with consumer expectations.