Search results for "AI"
The rise of VR for immersive storytelling and advertising
Bearing witness has been one of the essential boons for journalists when it comes to delivering stories few have access to: “I’m there, you’re not, let me tell you about it,” is one such adage that comes to mind. But with the rise of cameras that can record a scene in 360-degrees, stereoscopic video (which creates depth) and a new generation of headsets accessible to consumers, the ascent of VR as a new storytelling staple is clear.
DCN’s recommended reading: week of December 3, 2015
Our recommended reads from around the web: WSJ: Outside Voices: I’d Like to Teach the World to Ad Block (4 min read) AdExchanger: If You’ve Got A Problem With Fraud,…
Customer-first strategy reflects—and builds—the power of the brand
Revenue diversification has long been a focus of media organizations but lately, the rise of ad blocking has underscored its importance. All trusted media brands have built enduring relationships with their customers—audiences and advertisers alike—however, developing new revenue streams is not a one-size-fits-all proposition. Publishers contemplating new sources of revenue, must carefully consider options that deepen those customer relationships or fill their new or nascent needs while also protecting the power of their brand.
The unified field theory of IoT
Albert Einstein, noted physicist and author of the only advanced physics equation most people have committed to memory, spent the latter part of his life trying to find a general theory of relativity with electromagnetism. Trying to find a harmony with his earlier success in relativity and the nature of…nearly everything else, he was ultimately unsuccessful despite being ahead of his time. Of course, everything is increasingly connecting through a combination of technology and demand.
Crowdsourcing creates robust audience dialogue
Crowdsourcing is an important way to personalize and engage your audience. The use of crowdsourcing can result in the creation of unique user-generated content or collaborative and social journalism. To provide a deeper understanding of crowdsourcing practices, the Tow Center for Digital Journalism at Columbia University conducted detailed interviews, survey-work and case studies to produce its Guide to Crowdsourcing.
INMA surfaces media innovation processes
The International News Media Association (INMA) has released a report highlighting 17 media companies implementing innovation processes to transform their corporate cultures for better outcomes in the Digital Age. Inspired by the road map created at Stanford University’s d.school, How Media Companies Embrace the Process of Innovation aims to surface the best examples of outcome-based design thinking.
Streaming video quality impacts viewer engagement
The quality of the playback experience is a vital consideration for any streaming video provider: viewers abandon quickly, often remember having done so and avoid offending providers in the future,…
Playing poker: betting big on the brand
Brands. Conventional wisdom is that they matter less and less in a world gone digital — that consumer media brands no longer serve as the anchor to media experiences because the tidy packaging that came from a magazine, newspaper or a TV show has been blown up. And what’s been left in its place is an endless stream of content competing for the attention of millions of goldfish swimming in social media. The reality is that, in a world with a multitude of options just a tap away, the brand is more important than ever.
DCN’s recommended reading: week of November 19, 2015
Our recommended reads from around the web: AdExchanger: As Publishers Feel Viewability Crunch, Buyers Promise the Money Will Come (5 min read) Idle Words: The Advertising Bubble (4 min read)…
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal &…
Trust in ads triggers action
Traditional media outperforms digital ads (online and mobile) in consumer trust according to The Nielsen Global Trust in Advertising 2015 Study. In fact, TV ads lead all paid media with 63% of global respondents reporting complete or somewhat trust, followed by newspaper (60%) and magazine (58%) ads. Online video ads, the highest rated of digital media advertising, was trusted by less than half of all respondents (48%) and performed below radio and pre-movie ads (each at 54%). (Continue reading)
Millennials consume premium news, and even pay for it
A majority of Millennials regularly consumed paid news content in the last year, whether paid for by themselves or someone else, according to a new study on how Millennials get news conducted by the Media Insight Project, a collaboration between the American Press Institute and The Associated PressNORC Center for Public Affairs Research. Significantly, 40% of Millennials personally paid for news. This study is a deeper examination of a nationwide survey conducted in early 2015.