Search results for "AI"
Explosive digital video growth in 2015 spawned unprecedented opportunities
Digital ad spend in the U.S. is projected to top $58 billion this year and $93 billion by 2019, according to eMarketer. Much of that growth is coming from digital video, with the category poised to absorb significant television ad spend. Digital video is on an explosive growth track, showing no signs of slowing – more dollars continue to pile into video and new opportunities are emerging. Yet, with unprecedented growth comes unprecedented challenges, and many are beginning to realize just how truly disruptive digital video will be.
Consumers rethink their pay-TV options
Stable subscriber counts for pay-TV services were once assurance for cable and satellite operators. Business is quite different these days. Consumers are now canceling or reducing their pay-TV subscription plans and opting for on-demand streaming. MoffettNathanson, a research and investment information firm, reports that US pay-TV services lost nearly a million subscribers across both Q2 and Q3 combined.
With Lifestyle Studios launch, Scripps makes its multi-platform plans clear
Well known for its stable of popular lifestyle television media channels such as HGTV, Food Network, and Travel Channel, Scripps Network Interactive has been hard at work bolstering its digital presence with ongoing investments in its menu of original programming for Ulive. Now, after what Scripps Lifestyle Studios SVP and GM Vikki Neil describes as a year of intensive reorganization, resourcing and future-centric thinking, the company has debuted Scripps Lifestyle Studios, a new business division designed to drive digital content innovation and advertising solutions.
It’s time to start thinking about inventory quality data as an asset, rather than a liability
For years, viewability and ad fraud have created fear that incorporating them into the workflow would diminish inventory value and make certain impressions impossible to sell. While many have begrudgingly accepted that media quality monitoring has become table stakes for doing business with most reputable advertisers, few are using their data to its fullest potential.
Ad blocking: It might be time for an FTC assist
This week, we released our 2015 DCN Ad Blocking Report which shows that 33% of U.S. consumers are very likely or somewhat likely to try ad blocking software in the next three months. Coupled with research by Adobe and PageFair that showed a 41% increase in the use of ad blocking from 2014 Q2 to 2015 Q2 it’s clear we’re seeing a steady, significant rise in consumers using ad blocking software.
DCN’s recommended reading: week of December 10, 2015
Our recommended reads from around the web: Fortune: New Firefox App Makes Websites Load Like Lightning (2 min read) MediaBriefing: When does aggregation cross the line into theft? (4 min…
Digital Content Next Research Indicates 33% of Consumers Likely to Try Ad Blocking Software in Next Three Months
May translate into another 9% new ad blocker installs New York, NY—(December 9, 2015)—Digital Content Next (DCN) today released findings from their 2015 DCN Consumer Ad Block Report, research that…
The Consumer Rules: Lessons from Ad Blocking
This event is open to selected invitees and press only. If you’re interested in attending, please contact Chris Pedigo, SVP of Government Affairs, at [email protected]. An interactive discussion on the…
Content marketing, ad blocking and other trends that rocked digital publishing in 2015
2015 was as existential as they come for digital media and advertising. Some of the biggest stories that captivated the industry represented tough questions that have been brewing for years but are no longer avoidable. So which of these stories captivated the industry? We analyzed 5,600 articles from industry trades that were published between Jan. 01 — Nov. 11, and the approximately 4 million resulting page views to determine which topics resonated most, and when.
3 ways to sell your big brand to tech talent
I’m not a betting woman. Why, you ask? Well for one thing, I’ve lost enough to know better. I’ve also realized that the reason I continue to lose is because I have trouble making a bet on the long shot. Having spent the last 7 plus years analyzing data, it doesn’t always make sense to me how the underdog comes out on top when the numbers just don’t add up. I haven’t quite figured out the method to the gambling madness and frankly, I don’t have the stomach to keep trying.
The rise of “homeless” media
We could soon see the emergence of a new wave of publishers that don’t require home pages or apps; their sole purpose is to syndicate content through different channels and social platforms. Since the advent of the Internet, publishers have been trying to leverage distribution channels — such as social media networks — to drive traffic to their own websites. Now, though, content can be hosted and monetized on these third-party platforms through services including Facebook’s Instant Articles or Snapchat’s Discover. As such, we can see the emergence of a new wave of “homeless” media companies that don’t require a home page; their sole purpose is to syndicate content.
Growth of the native digital experience
Generation #hashtag is definitely changing the way we consume content. These consumers, regardless of their age, prefer native digital content, that is content and services designed and distributed exclusively through digital (includes mobile) channels. This generation now accounts for half of the entertainment audience (47%) and more than a third of the audience for online services (37%) and publishing (34%) according to Bain Company’s annual research study conducted among 7,000 consumers in 10 countries.