Search results for "AI"
Get ready for “concierge” media
People have always had the desire to be informed. In the pre-industrial society, news was limited to conversations and gatherings. The arrival of pamphlets, edicts, ballads, journals and the first newssheets allowed information to spread regionally, while the Internet, social networks, smartphones and messaging apps instantaneously push data globally.
What drove traffic for 2016’s hottest stories?
How do readers use search and social to discover top news stories? Since the digital publishing industry has been so focused on the growth of social as a medium for news…
What’s next for publishers after FTC’s native ad guidelines?
Native advertising has always had the advantage over banner ads because it mimics the look and tone of editorial content. And because publishers may have confused readers with native ads that look too much like editorial, the Federal Trade Commission (FTC) announced guidelines late last month in an effort to keep readers from being misled.
DCN’s recommended reading: week of January 7, 2016
Our recommended reads from around the web: The New Yorker: In Silicon Valley Now, It’s Almost Always Winner Takes All (7 min read) Fortune: Is Blocking Readers Who Use Ad…
Consumers cannot tell online native ads and editorial content apart
Consumers cannot distinguish online native advertising from online editorial content according to a research study conducted by assistant professors Bartosz W. Wojdynski and Nathaniel J. Evans from the University of Georgia Grady College of Journalism and Mass Communication. Their research included two separate studies to assess consumers’ recognition of paid advertising content.
Is your data leaking?
We hear a lot about ad blocking and ad fraud, but surprisingly little about data leakage, the underlying problem that feeds both. So what is data leakage, anyway?
2015 DCN Consumer Ad Block Report
The 2015 DCN Consumer Ad Block Report explores the increasing threat posed by ad blocking software. The Report examines consumer attitudes toward ad blocking software, finding that 33% of U.S….
‘Traditional sources’ dominate UK news consumers’ online favorites
Ofcom’s 2015 research examines news consumption across the four main platforms: television, radio, print and online. The report details various findings relating to the consumption of news: the sources and platforms…
DCN hosts fireside chat with FTC Commissioner Brill on lessons learned from Ad Blocking (video)
There is, it appears, a common thread between consumers clearing cookies to protect privacy, that moved on to the desire for a Do Not Track browser option, to what we now see: consumers opting out of advertising entirely through ad blocking. This progression offers a great encapsulation of how the notion of privacy has changed, according to Brill.
DCN hosts high-level discussion on lessons learned from Ad Blocking (video)
Below are summaries and video of Part 1 and 2 of DCN’s “The Consumer Rules: Lessons From Ad Blocking” event, held December 16, 2015 at the Newseum in Washington D.C. Part…
Breaking down Google’s AMP rollout for publishers
Google’s dominant hold over mobile (and desktop) search means that anytime it makes an announcement that can potentially influence how often and the format in which consumers see your content,…
Facebook plays nice with updates to Instant Articles
Publishers complained, and Facebook listened. While the launch of Facebook’s Instant Articles brought some fear and loathing that the social media giant would grab control of content distribution, the reality…