Search results for "AI"
How to build the house of addressable TV
Houses are built differently across the globe, designed to local customs and to suit individual owners. But the basic structural elements are the same. Every house needs a foundation, a…
Research reveals the scope of Google’s digital ecosystem dominance
Fifty state attorneys general in the U.S. are looking into Google’s abuse of market power and use of anti-competitive conduct in the digital advertising market. These investigations are as complex…
The Google antitrust ship has set its course
When DCN created our original chart, where we coined the term “duopoly,” it marked the first wave of what would become five years of interest and activity, marked by intense…
DCN’s must reads: week of May 21, 2020
Here are some of the best media stories our team has read so far this week: AdAge | Google’s Digital-Ad Dominance Is Harming Marketers And Publishers, Says New Study (3…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the presentation. The link will appear below the speaker’s headshot….
Identity crisis: Why Google and Facebook dominate digital advertising
Last year, Google and Facebook accounted for over 60% of all U.S. digital advertising spending, and 33% of all U.S. advertising spending. It is tempting to simply assume that Google…
Why HBR’s Maureen Hoch is focused on high-touch content right now
Media consumption in the Covid-19 era is hitting record levels as captivated audiences try to stay on top of non-stop news headlines and updates. It’s an upward spiral that is…
Subscription Innovation Series – ESPN Talks “The Last Dance,” Streaming Subscriptions and more
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Subscription Innovation Series – The Numbers That Matter in Subscriptions
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Subscription Innovation Series – Insider Inc’s Approach to Analyzing Subscription Consumers
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Subscription Innovation Series – Subscription Growth In the Midst of COVID
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Video Strategy Series – COVID-19 and the Streaming Wars, a Retrospective
In this series of interactive Zoom-based events , DCN members – video content creators, technologists, sellers and marketers will discuss the strategies, challenges and innovative approaches that are critical for…