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Video Strategy Series – COVID-19 and the Streaming Wars, a Retrospective

July 30 @ 12:00 pm - 12:45 pm | Zoom Video Event

Featured Speakers

  • Rameez Tase

    Co-founder and CEO

    ANTENNA

In this series of interactive Zoom-based events , DCN members – video content creators, technologists, sellers and marketers will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.

Lots has been written about huge streaming audiences since the beginning of shelter-in-place. But we all know that big audiences don’t necessarily translate into healthy businesses anymore. So how did those big viewership numbers translate into business gains?

In this session, ANTENNA’s Co-founder & CEO Rameez Tase, will examine exactly how much COVID-19 boosted each service’s actual business. We’ll examine who the winners & losers were, what audiences did once they watched all of the content on a new service, and more. Rameez will use never-before-seen data to tell the story of new sign-ups, subscriber growth, churn rates, loyalty, and customer lifetime value as he analyzes who won and lost this episode the streaming wars.

Sponsors

  • AdFabric is pioneering AI-powered, context-based, in-video product integration. Viewers want shorter commercial interruptions and publishers must grow revenue so AdFabric developed a solution that integrates advertising into the fabric of the video itself, beautifully, seamlessly and all within the publisher’s control. AdFabric’s AI platform recommends ad/product placement opportunities based on the context of the video and then seamlessly integrates ads and products into the video based on a target audience. Seamless and thoughtful product integration keeps viewers happy as there is less interruption and advertisers are happy because integrated product placements are un-skippable, immersive and engaging. The AdFabric product placement technology unlocks new and sustainable advertising revenue for publishers while supporting an excellent consumer experience.
  • Media is going through a fundamental shift: Consumers are switching from a preset bundle of media to an a la carte menu of subscriptions and they can “vote on media preferences with their wallets” for the very first time. ANTENNA provides best-in-class market-level measurement of key purchase and subscription metrics across the subscription media market. We exist to help subscription media operators gain market context and competitive intelligence so that they can effectively run their subscription businesses.