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Video Strategy Series – How Bloomberg QuickTake is reinventing news for a streaming world

August 6 @ 12:30 pm - 12:45 pm | Zoom Video Event

Featured Speakers

  • Jean Ellen Cowgill

    GM of QuickTake and Global Head of Strategy and Business Development

    Bloomberg Digital

In this series of interactive, DCN members-only events, participants – video content creators, technologists, sellers and marketers – will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.

News needs reinvention. While there are major shifts taking place with video storytelling and consumer streaming habits, the way news is delivered has not adapted to the cord-cutting, social-driven world we live in today. Jean Ellen Cowgill will share how Bloomberg QuickTake is building an innovative storytelling model for news for the next generation and how they are working with advertisers and data to drive revenue.

Sponsors

  • AdFabric is pioneering AI-powered, context-based, in-video product integration. Viewers want shorter commercial interruptions and publishers must grow revenue so AdFabric developed a solution that integrates advertising into the fabric of the video itself, beautifully, seamlessly and all within the publisher’s control. AdFabric’s AI platform recommends ad/product placement opportunities based on the context of the video and then seamlessly integrates ads and products into the video based on a target audience. Seamless and thoughtful product integration keeps viewers happy as there is less interruption and advertisers are happy because integrated product placements are un-skippable, immersive and engaging. The AdFabric product placement technology unlocks new and sustainable advertising revenue for publishers while supporting an excellent consumer experience.
  • Media is going through a fundamental shift: Consumers are switching from a preset bundle of media to an a la carte menu of subscriptions and they can “vote on media preferences with their wallets” for the very first time. ANTENNA provides best-in-class market-level measurement of key purchase and subscription metrics across the subscription media market. We exist to help subscription media operators gain market context and competitive intelligence so that they can effectively run their subscription businesses.