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Video Strategy Series – Adapting During Challenging Times: The Complex Networks Video Strategy

August 13 @ 12:00 pm - 12:45 pm | Zoom Video Event

Featured Speakers

  • Edgar Hernandez

    CRO

    Complex Networks
  • Erika Turner

    GM; EVP of Operations + Content

    Networks
  • Justin Killion

    VP, Programing and Development

    Networks

In this series of interactive, DCN members-only events, participants – video content creators, technologists, sellers and marketers – will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.

In February, as the realities of Covid-19’s impact on how business is done came into focus, Complex Networks’ content and sales teams took a hard look at its existing slate of content and began to envision what could be produced remotely. The content team also evaluated existing IP to develop new video series that would be optimized for remote production as well as existing and evolving audience expectations. At the same time, Complex Networks’ sales team worked with new and long-term advertisers to demonstrate its ongoing ability to deliver highly-engaged, targeted audiences. Learn how Complex leveraged creative content and business strategies to work through this time of crisis resulting in not only new brand partnerships, but also innovative, new-to-world IP and franchises.

Sponsors

  • AdFabric is pioneering AI-powered, context-based, in-video product integration. Viewers want shorter commercial interruptions and publishers must grow revenue so AdFabric developed a solution that integrates advertising into the fabric of the video itself, beautifully, seamlessly and all within the publisher’s control. AdFabric’s AI platform recommends ad/product placement opportunities based on the context of the video and then seamlessly integrates ads and products into the video based on a target audience. Seamless and thoughtful product integration keeps viewers happy as there is less interruption and advertisers are happy because integrated product placements are un-skippable, immersive and engaging. The AdFabric product placement technology unlocks new and sustainable advertising revenue for publishers while supporting an excellent consumer experience.
  • Media is going through a fundamental shift: Consumers are switching from a preset bundle of media to an a la carte menu of subscriptions and they can “vote on media preferences with their wallets” for the very first time. ANTENNA provides best-in-class market-level measurement of key purchase and subscription metrics across the subscription media market. We exist to help subscription media operators gain market context and competitive intelligence so that they can effectively run their subscription businesses.